Marketing

As an entrepreneur, you're often told it's not about the money—until there is none. That's when you realise that while money isn't everything, it certainly becomes the only thing when it's missing. This stark reality is something I've come to [...]

As we emerge from the shadow of the pandemic, I find myself reflecting on the conversations I've had with entrepreneurs and business leaders who are striving to adapt and thrive in a world that has been irrevocably changed. The challenges [...]

Have you rated your company against the 6 P’s of marketing? Do you know the significant influence this can have on your entire business? It goes far further into the organisation make up than just in the marketing department. What [...]

Many of us are familiar with the Latin saying “Carpe diem”, which directly translates to “seize the day” and the implication behind this ancient text is to enjoy each day of our lives to the fullest, because our time on [...]

The beginning of a new year brings renewed energy, focus, and determination, especially if you have just returned from a relaxing and enjoyable year-end break. It is critical to set adequate time aside to plan for the year ahead before [...]

Why some businesses thrive while others implode during economic downswings remains a puzzle to many entrepreneurs. Often, they mistakenly assume that all businesses must suffer through recessionary cycles. In reality, some companies are essentially recession-proof, and not necessarily because they [...]

The lockdown of our economy has made Business Owners and Marketing Managers rethink the way marketing is done and how they can attract new customers.    Many Small Business Owners have traditionally relied on word-of-mouth referrals, networking events, and have had [...]

ActionCOACH Business Coaches follow the 10x10 marketing strategy approach when we coach our clients.  This means you should always aim to have at least 10 marketing strategies running for your coaching business.  In theory, each strategy should deliver 10% of [...]

For Business Owners time can be extremely hard to come by. You have orders to fill, products to manufacture, employees to manage, and emails to answer. For your business to grow, however, you cannot get away from the fact that [...]

John D Rockefeller, a man who commanded incredible amounts of money, once said: “Those who have leisure time to spend pursuing their passions and dreams experience the real wealth in life.” Knowing how to spend time is a more valuable [...]

As the year begins, businesses all over the world have renewed (or established) the goals that they are aiming to achieve. Whether you want to increase yearly profits by 20%, open a new location, hire an additional person, or even [...]

If you’re like most entrepreneurs you simply live out the till.  When the till has more money in it you live a little better and when the till has nothing … well you get the picture. As a business owner [...]

Many entrepreneurs start their own businesses and focus on all the “logical” issues required to be successful in business, such as a Business Plan, a good product or service, getting the right pricing strategy, attracting the right target market, setting [...]

Many entrepreneurs dream of building their businesses to the point where they need to expand their businesses into other territories or regions.  Franchising, if correctly done, provides a very effective form of leverage to expand into other regions. However, many [...]

If the first few names that spring to mind when you think ‘innovative businesswomen’ are the Oprah Winfreys, Marissa Mayers and Martha Stewarts of the world, you obviously haven’t been keeping an eye on what’s happening closer to home.From big [...]

In the 21st century, companies have discovered the secret that true business success comes from understanding the needs and desires of a specific target market. It takes both good identification of what people need AND promoting their product, service and [...]