Marketing

The Six Steps to Freedom. By Craig Lourens If your business only works when you do, you don’t own a business, you own a job. That’s the uncomfortable conclusion that most entrepreneurs come to at some point. The business you [...]

One of the most persistent challenges entrepreneurs face is aligning their sales and marketing efforts to work seamlessly toward common goals. Despite often being treated as separate functions, sales and marketing are fundamentally interconnected — and when they operate in [...]

By Craig Lourens, Business Coach – ActionCOACH Let’s get straight to it. Most business owners don’t have a marketing problem—they have a visibility problem. If your business is living off word-of-mouth and referrals, you’re riding a revenue rollercoaster: busy one [...]

Sales and marketing alignment is one of the most powerful drivers of business success, yet many organisations struggle to bring these two critical functions into sync. When sales and marketing operate as separate entities, businesses often face wasted resources, inconsistent [...]

By: Craig Lourens, ActionCOACH Business Coach Every business owner dreams of increasing profits, but many struggle with where to start. The good news? Boosting your profits doesn’t have to mean working longer hours or taking on unnecessary risks. With the right [...]

By: Craig Lourens, ActionCOACH Business Coach Every successful business empire starts with a dream, a dash of courage, and a whole lot of hustle. But how do you grow from a one-person operation in your garage to a thriving enterprise [...]

By: Craig Lourens, ActionCOACH Business Coach Are you a business owner wondering, "What does a Business Coach actually do?" You’re not alone. This question gets searched thousands of times each month, and for good reason. A Business Coach isn’t just a [...]

As an entrepreneur, you're often told it's not about the money—until there is none. That's when you realise that while money isn't everything, it certainly becomes the only thing when it's missing. This stark reality is something I've come to [...]

As we emerge from the shadow of the pandemic, I find myself reflecting on the conversations I've had with entrepreneurs and business leaders who are striving to adapt and thrive in a world that has been irrevocably changed. The challenges [...]

Have you rated your company against the 6 P’s of marketing? Do you know the significant influence this can have on your entire business? It goes far further into the organisation make up than just in the marketing department. What [...]

Many of us are familiar with the Latin saying “Carpe diem”, which directly translates to “seize the day” and the implication behind this ancient text is to enjoy each day of our lives to the fullest, because our time on [...]

The beginning of a new year brings renewed energy, focus, and determination, especially if you have just returned from a relaxing and enjoyable year-end break. It is critical to set adequate time aside to plan for the year ahead before [...]

Why some businesses thrive while others implode during economic downswings remains a puzzle to many entrepreneurs. Often, they mistakenly assume that all businesses must suffer through recessionary cycles. In reality, some companies are essentially recession-proof, and not necessarily because they [...]

The lockdown of our economy has made Business Owners and Marketing Managers rethink the way marketing is done and how they can attract new customers.    Many Small Business Owners have traditionally relied on word-of-mouth referrals, networking events, and have had [...]

ActionCOACH Business Coaches follow the 10x10 marketing strategy approach when we coach our clients.  This means you should always aim to have at least 10 marketing strategies running for your coaching business.  In theory, each strategy should deliver 10% of [...]

For Business Owners time can be extremely hard to come by. You have orders to fill, products to manufacture, employees to manage, and emails to answer. For your business to grow, however, you cannot get away from the fact that [...]