We’ll measure the health of your profit across five core drivers::
1. Lead Generation
How consistently your business attracts the right volume and quality of new leads.
2. Conversion Rate
How effectively your sales process turns enquiries into paying customers.
3. Number of Transactions
How well your business generates repeat purchases and ongoing customer activity.
4. Average Dollar Sale
How effectively you maximise the value of each customer transaction through pricing and offers.
5. Profit Margins
How efficiently your business controls costs, prices for profit, and converts revenue into margin.
Articles
Read or explore a wealth of invaluable business coaching resources including written articles and video blogs.
Three weeks ago, a senior executive called me while crying. Not the controlled emotion you hear in stressful business calls. Not frustration about quarterly targets or difficult board meetings. This was the sound of a human being who had reached [...]
You started this business for a reason, which was probably opportunity, freedom and the chance to build something that actually matters. For a while, especially in the early days, growth felt exactly like that. More clients, more revenue, more proof that [...]
Most business coaches probably won't say this to you, so here goes - that thing that made you a successful entrepreneur, that 'relentless, figure-it-out, never-quit grind', is the very same thing that's strangling the business you’re trying to build. Ok, to [...]