Craig’s Articles

By Craig Lourens. It’s probably is the wrong question to be asking, even though this is the question nearly every business owner asks me, “Craig, what does business coaching cost?” I expect to be asked such a question, in fact, [...]

By Craig Lourens There is a point in every business owner’s journey when technical ability is no longer enough. You can be the best plumber, dentist, marketer, etc, in town. You can solve complex problems, delight customers and produce exceptional [...]

By Craig Lourens: Business Coach Women should not have to choose between being successful in business and living a fulfilling life. They can create both.  From the women I have coached, I see women transforming businesses, leading high-performing teams and [...]

By Craig Lourens There is so much in common between sports and Business. The world's best athletes have coaches. CEOs have mentors. Elite performers are surrounded by people who challenge their thinking and help them achieve more. But yet why [...]

By Craig Lourens. “If you don’t know where you’re going, every problem feels bigger than it really is.” The biggest misconception about business growth is that growth starts with marketing, sales, systems or hiring people. To put it simply, [...]

The Six Steps to Freedom. By Craig Lourens If your business only works when you do, you don’t own a business, you own a job. That’s the uncomfortable conclusion that most entrepreneurs come to at some point. The business you [...]

There is a lot of tension in the business community right now. You’re hearing it in conversation, you’re hearing it in decision-making and you’re hearing it in the tone of even the most experienced leaders. Rising fuel prices are [...]

By: Craig Lourens, ActionCOACH Business Coach At the start of the financial year, many business owners take a moment to reflect on the past year. What worked. What didn’t. Where did the business move forward, and where did it feel stuck. [...]

Key Takeaways Great managers are both managers and leaders — they build productivity and inspire passion and focus. Don’t choose between managing and leading — the most effective leaders wear both hats with pride. Management ensures competence, rhythm, accountability, performance [...]

By: Craig Lourens, ActionCOACH Business Coach I see too many business owners working crazy hard but still feeling pulled in every direction. This Friday’s workshop isn’t about theory, motivation, or fancy jargon. It’s about helping you: * get clear on [...]

Key Takeaways If your business only works when you do, it’s not really a business — it’s a job. Systems are the bridge from busyness to business ownership. A system means doing something the same way every time so outcomes [...]

Key Takeaways Success doesn’t come from good intentions — it comes from clear goals, structured plans, and disciplined execution. Effective goal setting starts with a 10-year vision to provide direction and purpose for everyday choices. Break big goals into 5-year [...]

By: Craig Lourens, ActionCOACH Business Coach As South Africa enters 2026, business owners across every industry are stepping into a year that brings both challenge and opportunity. While the broader economy will still be under pressure, the year ahead offers [...]

What a November its been for me. Some highlights: - Our ActionCOACH brand relaunch - ActionCOACH conference where I won ActionHERO award - Awarded Global ActionCOACH partner of the week - Interviewed on TV all about GrowthCLUB Roll on more [...]

By Craig Lourens, Business Coach – ActionCOACH Let’s get straight to it. Most business owners don’t have a marketing problem—they have a visibility problem. If your business is living off word-of-mouth and referrals, you’re riding a revenue rollercoaster: busy one [...]

5 Simple Sales Strategies, when done constantly, will increase your Sales Teams Performances By: Craig Lourens, ActionCOACH Business Coach   Set clear goals and expectations: As a sales manager, it is essential to establish clear goals and expectations for your team. [...]