Craig’s Articles

The Six Steps to Freedom. By Craig Lourens If your business only works when you do, you don’t own a business, you own a job. That’s the uncomfortable conclusion that most entrepreneurs come to at some point. The business you [...]

There is a lot of tension in the business community right now. You’re hearing it in conversation, you’re hearing it in decision-making and you’re hearing it in the tone of even the most experienced leaders. Rising fuel prices are [...]

By: Craig Lourens, ActionCOACH Business Coach At the start of the financial year, many business owners take a moment to reflect on the past year. What worked. What didn’t. Where did the business move forward, and where did it feel stuck. [...]

Key Takeaways Great managers are both managers and leaders — they build productivity and inspire passion and focus. Don’t choose between managing and leading — the most effective leaders wear both hats with pride. Management ensures competence, rhythm, accountability, performance [...]

By: Craig Lourens, ActionCOACH Business Coach I see too many business owners working crazy hard but still feeling pulled in every direction. This Friday’s workshop isn’t about theory, motivation, or fancy jargon. It’s about helping you: * get clear on [...]

Key Takeaways If your business only works when you do, it’s not really a business — it’s a job. Systems are the bridge from busyness to business ownership. A system means doing something the same way every time so outcomes [...]

Key Takeaways Success doesn’t come from good intentions — it comes from clear goals, structured plans, and disciplined execution. Effective goal setting starts with a 10-year vision to provide direction and purpose for everyday choices. Break big goals into 5-year [...]

By: Craig Lourens, ActionCOACH Business Coach As South Africa enters 2026, business owners across every industry are stepping into a year that brings both challenge and opportunity. While the broader economy will still be under pressure, the year ahead offers [...]

What a November its been for me. Some highlights: - Our ActionCOACH brand relaunch - ActionCOACH conference where I won ActionHERO award - Awarded Global ActionCOACH partner of the week - Interviewed on TV all about GrowthCLUB Roll on more [...]

By Craig Lourens, Business Coach – ActionCOACH Let’s get straight to it. Most business owners don’t have a marketing problem—they have a visibility problem. If your business is living off word-of-mouth and referrals, you’re riding a revenue rollercoaster: busy one [...]

5 Simple Sales Strategies, when done constantly, will increase your Sales Teams Performances By: Craig Lourens, ActionCOACH Business Coach   Set clear goals and expectations: As a sales manager, it is essential to establish clear goals and expectations for your team. [...]

By: Craig Lourens, ActionCOACH Business Coach Success isn’t just about skill—it’s about mindset. You can have the best products, the most advanced services, or years of experience, but if your mindset isn’t dialled in, your business (and your well-being) will suffer. [...]

By: Craig Lourens, ActionCOACH Business Coach Every business owner dreams of increasing profits, but many struggle with where to start. The good news? Boosting your profits doesn’t have to mean working longer hours or taking on unnecessary risks. With the right [...]

Success isn’t about perfection. It’s about rising again and again,  and that’s where women shine. By: Craig Lourens, ActionCOACH Business Coach In a powerful conversation on the Big Success Podcast, Terry Fossum reminded us of a truth women in business often [...]

By: Craig Lourens, ActionCOACH Business Coach Every successful business empire starts with a dream, a dash of courage, and a whole lot of hustle. But how do you grow from a one-person operation in your garage to a thriving enterprise [...]

February is here, and for many business owners, the reality of the year is settling in. The holiday break feels like a distant memory, and we’re deep in the daily grind—juggling customers, suppliers, cash flow, and economic uncertainty. Some days, [...]