Craig Lourens
The Six Steps to Freedom. By Craig Lourens If your business only works when you do, you don’t own a business, you own a job. That’s the uncomfortable conclusion that most entrepreneurs come to at some point. The business you [...]

There is a lot of tension in the business community right now. You’re hearing it in conversation, you’re hearing it in decision-making and you’re hearing it in the tone of even the most experienced leaders. Rising fuel prices are [...]
“It was a very hands-on course—not just theory. I learned a lot of current strategies and even changed the way I think about things I thought I already knew. Very informative and helpful.” — Jumari Ferreira, Senior Content & Communication [...]
"The course helped me look within and grow myself. By growing personally, I’m able to better support and appreciate my team.” — Kagiso, Supply Chain Team Lead at SolarAfrica Even if you’re managing others—or just yourself—this course equips you with [...]
"Even though I’m not a manager, the 12-week management course taught me how to manage myself, set up processes, and evaluate my strengths and opportunities.” — Arno Combrinck, Data Engineer at SolarAfrica Whether you’re managing a team or just your [...]
Behind the scenes of excellence… and What it means for YOUR business This weekend I experienced something truly remarkable. I had the privilege of attending the LIV Golf South Africa event… and more importantly, seeing behind the scenes of what [...]
Clarity and Control for the Financial Year Ahead As the new financial year approaches, many business owners pause and reflect. What worked. What didn’t. Where did the business move forward, and where did it feel stuck? For some, the new [...]

By: Craig Lourens, ActionCOACH Business Coach At the start of the financial year, many business owners take a moment to reflect on the past year. What worked. What didn’t. Where did the business move forward, and where did it feel stuck. [...]

Key Takeaways Great managers are both managers and leaders — they build productivity and inspire passion and focus. Don’t choose between managing and leading — the most effective leaders wear both hats with pride. Management ensures competence, rhythm, accountability, performance [...]

By: Craig Lourens, ActionCOACH Business Coach I see too many business owners working crazy hard but still feeling pulled in every direction. This Friday’s workshop isn’t about theory, motivation, or fancy jargon. It’s about helping you: * get clear on [...]

Key Takeaways If your business only works when you do, it’s not really a business — it’s a job. Systems are the bridge from busyness to business ownership. A system means doing something the same way every time so outcomes [...]

Key Takeaways Success doesn’t come from good intentions — it comes from clear goals, structured plans, and disciplined execution. Effective goal setting starts with a 10-year vision to provide direction and purpose for everyday choices. Break big goals into 5-year [...]

By: Craig Lourens, ActionCOACH Business Coach As South Africa enters 2026, business owners across every industry are stepping into a year that brings both challenge and opportunity. While the broader economy will still be under pressure, the year ahead offers [...]

What a November its been for me. Some highlights: - Our ActionCOACH brand relaunch - ActionCOACH conference where I won ActionHERO award - Awarded Global ActionCOACH partner of the week - Interviewed on TV all about GrowthCLUB Roll on more [...]

By Craig Lourens, Business Coach – ActionCOACH Let’s get straight to it. Most business owners don’t have a marketing problem—they have a visibility problem. If your business is living off word-of-mouth and referrals, you’re riding a revenue rollercoaster: busy one [...]

5 Simple Sales Strategies, when done constantly, will increase your Sales Teams Performances By: Craig Lourens, ActionCOACH Business Coach Set clear goals and expectations: As a sales manager, it is essential to establish clear goals and expectations for your team. [...]
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Craig Lourens
Craig Lourens, an Internationally Certified Business Coach. A Certified ActionCOACH Business Coach, with a B.Comm, a Charted Institute of Secretaries (CIS) and 30 years of Executive experience in multinational organisations.
With the right plan and support, you’ll regain confidence, build momentum, and finally have a business that works for you.
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