digital marketing

The lockdown of our economy has made Business Owners and Marketing Managers rethink the way marketing is done and how they can attract new customers.    Many Small Business Owners have traditionally relied on word-of-mouth referrals, networking events, and have had [...]

Many entrepreneurs start their own businesses and focus on all the “logical” issues required to be successful in business, such as a Business Plan, a good product or service, getting the right pricing strategy, attracting the right target market, setting [...]

In the constant quest to keep things running somewhat smoothly, business owners tend to neglect marketing. This is a critical mistake to make – because marketing is essentially what will grow your business in the long run. Donna Rachelson, Chief [...]