ActionCOACH Team Articles

Work-life balance – we’re all seeking it, but very few of us actually manage to achieve it. Considering family and other personal commitments is crucial if you hope to lead a balanced life. While it might be difficult to prioritise, [...]

Many would-be entrepreneurs have not done their homework and base their business idea on what they think people should buy, rather than what people really want or actually do buy. Testing the market thoroughly could mean the difference between a [...]

In the 21st century, companies have discovered the secret that true business success comes from understanding the needs and desires of a specific target market. It takes both good identification of what people need AND promoting their product, service and [...]
Funding your start-up business can be next to impossible without cash. Strict lending standards continue to challenge many start-ups. So what's a fledgling business owner to do? Here are some funding ideas to help you get started. Keep your day [...]

For many time-poor business owners, it is far too easy to procrastinate when it comes to the more mundane or unpleasant tasks. Yet these are often the tasks that can keep business ticking over. Bruce Wilson, Global Master Business Coach, [...]
‘Look after your employees and they’ll look after your business.’ This is according to Andy Reid, 53, founder and owner of Vespa SA, who’ll be among the speakers at the upcoming SA Business Excellence Forum. In Reid’s view, it’s up [...]

In the constant quest to keep things running somewhat smoothly, business owners tend to neglect marketing. This is a critical mistake to make – because marketing is essentially what will grow your business in the long run. Donna Rachelson, Chief [...]

It is a sad fact that the majority of South Africans have little to no savings, and mountains of debt. Max Moyo, who will be a speaker at the upcoming SA Business Excellence Forum, has a simple response to people [...]

While as business leaders and employees we cannot always be performing at our peak, we can certainly hope to reach this peak more often. Tim Goodenough, Executive Coach, says there are simple steps that can be taken to make this [...]

Advertising is a significant investment for any company. If approached correctly, it can yield great results, but in the same way, if it fails, it can be an expensive mistake. There are seven key areas of advertising that will help [...]

We’ve all heard the saying, “If you fail to plan, you plan to fail.” In my experience, until we understand the WIIFM (What’s In It For Me) we never really do anything. So let’s first take a step back and [...]

Many entrepreneurs sometimes feel like their business is like a roller coaster, despite the fact that they are delivering excellent products or services and have satisfied customers. Often, this is because they’re behaving like employees. In other words, they’re working [...]