Everyone knows, and accepts, that sport stars need coaches. Without them they simply wouldn’t succeed. So what is it about business people? Why don’t they, as a matter of course, have Business Coaches? Well, times have changed. More and more business owners realize that in today’s fast-paced business environment, there’s no way they can stay abreast of developments, let alone keep ahead of them. The case for a Business Coach has become unassailable. Well, to those owners serious about success, it has. Furthermore, business owners find it all but impossible to receive objective answers from themselves. A Business Coach can see the forest for the trees. The Business Coach will make them focus harder on the job at hand, and will make them run more laps than they otherwise would. You see, a Business Coach will tell you what is going on in your business without getting emotional about it. A Business Coach will, in effect, be the business owner’s marketing manager, sales director, training co-coordinator, partner and friend … all rolled into one. You see, more and more business owners are discovering that, while they might survive without a Business Coach, it’s all but impossible to thrive without one. So who then is our competition? We don’t have any really … except all the other Business Coaching firms that have recognized the potential of what we are doing and copying us. None, however, have anything like the tradition, reputation and resources available that we do.