Profit PowerUp with AI is a practical business event designed to help entrepreneurs and business leaders understand how to implement artificial intelligence to drive real business results. Whether you’re new to AI or already using it in your business, this interactive session will provide practical strategies, live demonstrations, expert insights, and networking opportunities to help you turn AI into a measurable contributor to your bottom line. Hosted by Coach Trevor Clark, with guest speakers Terry Flack and Daren Denholm, the event takes place on Thursday, 16 July 2026 at BMW SuperTech, Pinetown, from 08:00 to 12:00.