As The Bush Lessons Guy, Francois J Lubbe is a seasoned business coach and leadership strategist who helps individuals and businesses unlock their full potential and improve their quality of life.

With 23 years of corporate and executive experience and 17 years in business coaching, he blends hard-nosed business fundamentals (cashflow, systems, operational excellence) with nature-inspired insight to create pragmatic, lasting change.

What makes Francois different is his focus on the invisible tracks — the overlooked levers and unseen habits inside businesses that, once identified and corrected, release disproportionate value. He doesn’t sell generic motivation; he uncovers high-leverage strategies that free owners’ time, strengthen teams, increase company value, and enhance personal freedom.

Founder of KBM – Kruger Business Mastery and creator of the Possibility Dynamo, Francois combines storytelling, hands-on systems work, and transformative coaching to produce results that leaders can measure and live.

His Bush Lessons 4 Business philosophy translates lessons from the wild — focus, adaptation, tenacity, and resilience — into clear, actionable strategies that teams can implement immediately.

Whether delivering a keynote, leading an immersive KBM program, or coaching executives and business owners one-to-one or in group settings, Francois brings a blend of rigor, curiosity, and good humour.

He sees what others miss, challenges leaders to decide with clarity, and guides them into new territory where breakthroughs — often felt like small miracles — become the norm. (And yes, he will occasionally laugh at a terrible pun — because the best work is human.)

Wild Insights. Real Results. Real Life.

Key Achievements & Credentials

· 12,000+ hours of business coaching across multiple industries

· Franchise Partner, ActionCOACH Business Coaching

· Author: Bush Lessons 4 Business – Unlocking Your Possibility

· Creator: The Possibility Dynamo – Navigating Change, Unlocking Bold New Frontiers

· Founder: KBM – Kruger Business Mastery — The world’s biggest classroom for leaders

· Media: Featured on DSTV’s Die Groot Ontbyt, eNCA, and national radio and podcasts

· Awards: ActionCOACH accolades and corporate honours

ActionCOACH Awards:

· National Brand Builder

· Sales Coach of the Year

· Diamond Coach

· Global Action MAN

· Master COACH

· Global Speaker

· Global Trainer

· Best Client Retention in South Africa (2019–2022)

· President’s CLUB (2013)

· Chairman’s CLUB (2019)

Corporate Accolades:

· Established the bank’s first Small Business Division

· Top Regional Sales Manager, nationally (three times)

· Pioneer in an Executive Leadership programme

· National winner of the “Prestige Award for Leadership”

Education & Development

Francois’s commitment to ongoing learning and development has equipped him with a broad range of skills and expertise:

· B. Comm degree (University of the Free State)

· B. Comm. Honours degree (University of the Free State)

· Master of Business Leadership (MBL) degree (UNISA)

· Executive Sales Development Programme (INSEAD, France)

· “4-Day MBA” programme (Sydney, Australia)

· Strategic Leadership programme (The School of Business Leadership – Go Strategic, Wadsworth, USA)

Bush CV Highlights

· 35+ years exploring game reserves, totaling more than 500 days in the bush

· 30,000+ wildlife photographs

· Longest leopard sighting wait: 5.5 hours at 37°C

· Longest Kruger stay at once: 36 days

· 17 nature reserves visited, 30 different camps

· 382 bird species counted, 16 leopards seen in one visit

Latest Achievement: Bush Lessons 4 Business — solidifying his authority as a thought leader bringing timeless bush wisdom into the boardroom.

Personal Life

Francois values a well-rounded lifestyle, cherishing time with family and pursuing enriching experiences. His passions include:

· Traveling and wildlife photography

· Birding and nature observation

· Wine collecting

· Running, reading, and cooking