Is your business reaching
its FULL potential?
Work Smarter
Earn More
Retire Better
I am passionate about supporting business owners and leaders in achieving their vision of a better future. I lead with significance, coach with impact, and live with joy.
Who I Coach:
Running a growing business should not mean carrying the full weight alone. Many business owners reach a stage where the business looks successful on paper, yet daily operations still rely too heavily on them. Decision-making slows down, accountability weakens, and growth begins to feel more burdensome than rewarding.
I work closely with business owners and leadership teams to develop stronger leadership capability, implement effective management systems, and create clear structure around roles, accountability, and direction. The outcome is a business that performs consistently, builds capable leaders, and grows without constant reliance on the owner.
Why Choose Me as Your Coach?
- Honest & Transparent: I offer clear, direct feedback to help you move forward with confidence.
- Unshakeable Belief: I see your potential, even when you may not.
- Committed Partnership: I stay the course with you, no matter how challenging the journey becomes.
My Core Belief:
Each day is a gift filled with opportunity and choice. Living with intention and using those moments to move toward your definition of success is what creates a truly fulfilling life.
International Award Winning Business and Executive Coach
Fergus Ferguson
Gauteng, South Africa
The coach behind the results
ActionCOACH FergusMOR has been helping business owners across Pretoria and South Africa transform their businesses for over 15 years. Part of the world's No.1 business coaching franchise.
"If I allow people to be just okay, then what I am saying is I want a company that is just okay. Anyone who knows me will tell you that is not what I am about."
— Bradley J Sugars, Founder, ActionCOACH
CHOOSE YOUR PATH TO GROWTH
Every programme is built on ActionCOACH’s globally proven system.
Group Coaching
ActionCLUB
Proven strategies in a supportive group environment at an accessible investment.
- Weekly group coaching sessions
- Time management & systems training
- Sales & marketing fundamentals
- Peer learning with other owners
- Full resource library access
One-on-One Coaching
Most Popular
1-to-1 Business Coaching
Our signature programme — weekly personal sessions focused entirely on your business.
- Weekly 1:1 sessions with your coach
- Full 5 Ways implementation
- Custom 90-day action plan
- Sales, marketing & systems coaching
- Team recruitment & retention
- Direct accountability & support
Planning & Strategy
GrowthCLUB
Quarterly planning workshops and intensive seminars, including the 6 Steps programme.
- Quarterly business planning sessions
- 6 Steps to a Better Business workshop
- GrowthCLUB quarterly planning day
- Business health scorecard
- Peer networking & learning

FAQ’s

Next Business event:
GrowthCLUB 2: Develop your 90-day Game Plan!
10 July @ 8:00 am
GrowthCLUB is our 90 Day planning session. It is a full-day workshop focused on business owners having a full day of uninterrupted thinking and planning guided by your coach. Learn the proven strategies business owners have used in the last 90 days to increase profits, build winning teams and work fewer hours. Listen. Take notes. Then adapt & adopt to get them working for you.
I’d love to hear from you!
For over 15 years, ActionCOACH has helped businesses overcome these challenges.
Their proven systems have delivered measurable results for hundreds of thousands
of businesses worldwide.
“Growth is never by mere chance; it is the result of forces working together.”
012 460 9769
fergusmore@actioncoach.com