Case Study

Wicked Donuts

Meet Jeanne Brooks

“It’s an amazing experience to coach with ActionCOACH, they were able to give me a lot of insight into the different aspects of my business where I lacked experience.” – Jeanne Brooks

Where it began

Wicked Donuts started in 2014 from Jeanne’s home kitchen. It started as a little love project with a view to hopefully make a career change. Luckily the business quickly got traction and Jeanne could leave her day job and run Wicked Donuts full time.

Getting an ActionCOACH

Jeanne’s partner suggested she look into getting expert advice on how to run her business better, which is what led her to getting involved with ActionCOACH.

They started coaching with ActionCOACH Hein Kruger in 2019. He was instrumental in making some key hires, which allowed Jeanne to focus her attention in the right areas. He was instrumental in helping them navigate very challenging times when Covid hit. Having someone to discuss the best way forward with, was invaluable to them.

Business Milestones

  1. 2015- We opened our first store at the Pavilion shopping Centre. Our business went from a market table and WhatsApp orders to brick and mortar and a website with online ordering capability.
  2. 2015-2017– We opened 3 more stores.
  3. 2019- We started a retail channel through Spar.
  4. 2020-2022- Survived Covid!

Personal Moments

Hiring the right people and setting up systems to manage a lot of the admin Jeanne was dealing with, really helped to free up some personal time for herself.

Where to next

Stabilizing the business is key right now (post-covid). Once we have weathered the storm we are keen to explore potential growth and or partnerships that will take the business forward.

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Have some Questions?

See some of our most frequently asked questions… if you still have questions see more FAQ’s or explore our blog for articles covering business resources & tools for success.

So, how do we get started?2024-05-06T13:57:23+02:00

First, you need to get in touch with your local ActionCOACH as there’s some very simple paperwork to sign and you’re on your way. Next, you’ll need to invest a few hours showing your coach everything about your business. Together you’ll get a plan created – and then the work really starts! Remember, it may seem like a big job at the start but with an ActionCOACH business coach you’re sharing the load. Together, we’ll achieve great things.

Why do I need a Business Coach?2024-05-06T12:54:26+02:00

Every great performer, whether it is an elite athlete, business legend or performing superstar, is surrounded by coaches and advisors.

As the world of business moves faster and gets more competitive, it’s difficult to keep up with all the changes in your industry – in addition to running your business every day.

Just like great athletes who find success by following the lead of a coach with a winning game plan, more business owners than ever before are turning to Business Coaches to help develop a winning game plan for their businesses.

Why? First of all, it’s very difficult to be truly objective about yourself. A Business Coach can be objective for you, and can see the “forest for the trees.”

A sports coach will make you focus on the game and will make you run more laps than you feel like. A good coach will also tell it like it is and will give you small pointers about the game and your competition. A great coach will listen and guide you to success.

Likewise, a business coach will make you focus on your business and hold you accountable to the things you should do and to where you want your business to be. Your ActionCOACH will also be like your one person Board of Directors. They will help you when it comes to your marketing, your sales, your training and every other area of your business.

Simply put, when you work with an ActionCOACH, they become your partner, your confidant, your mentor and most importantly, your unreasonable and best friend. This is how your ActionCOACH helps you make your dreams come true.

How does business coaching work and what can I expect from a session?2025-04-08T11:18:42+02:00

Business coaching is a results driven approach focused on helping you grow your business, improve your operations, and achieve your goals. In your coaching sessions, you’ll work closely with an ActionCOACH Business Coach to address key challenges, implement systems, and create clear action steps. Every session is tailored to your business needs – with full accountability and support.

Can ActionCOACH help your business like they have helped Wicked Donuts?

Complete the form and submit, once our team receives the form they will get in touch regarding how ActionCOACH programmes could help and benefit your business.

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