Case Study

Wicked Donuts

Meet Jeanne Brooks

“It’s an amazing experience to coach with ActionCOACH, they were able to give me a lot of insight into the different aspects of my business where I lacked experience.” – Jeanne Brooks

Where it began

Wicked Donuts started in 2014 from Jeanne’s home kitchen. It started as a little love project with a view to hopefully make a career change. Luckily the business quickly got traction and Jeanne could leave her day job and run Wicked Donuts full time.

Getting an ActionCOACH

Jeanne’s partner suggested she look into getting expert advice on how to run her business better, which is what led her to getting involved with ActionCOACH.

They started coaching with ActionCOACH Hein Kruger in 2019. He was instrumental in making some key hires, which allowed Jeanne to focus her attention in the right areas. He was instrumental in helping them navigate very challenging times when Covid hit. Having someone to discuss the best way forward with, was invaluable to them.

Business Milestones

  1. 2015- We opened our first store at the Pavilion shopping Centre. Our business went from a market table and WhatsApp orders to brick and mortar and a website with online ordering capability.
  2. 2015-2017– We opened 3 more stores.
  3. 2019- We started a retail channel through Spar.
  4. 2020-2022- Survived Covid!

Personal Moments

Hiring the right people and setting up systems to manage a lot of the admin Jeanne was dealing with, really helped to free up some personal time for herself.

Where to next

Stabilizing the business is key right now (post-covid). Once we have weathered the storm we are keen to explore potential growth and or partnerships that will take the business forward.

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Have some Questions?

See some of our most frequently asked questions… if you still have questions see more FAQ’s or explore our blog for articles covering business resources & tools for success.

Why do you also recommend books and DVDs?2024-05-06T13:56:24+02:00

We do this to save you both time and money. You can learn the basics in your own time so when you get together with your ActionCOACH, you’ll be working on higher level implementations rather than the basics. It’s also a very powerful way for you to speed up the coaching process and get phenomenal—rather than just great—results.

Why at least 12-months?2024-05-06T13:16:04+02:00

If you’ve been in business for more than a few weeks, you’ve seen at least one or two so-called ‘quick fixes’. Most consultants seem to think they can solve all your problems in a few hours or a few days.

At ActionCOACH, we believe long-term success means we aren’t just offering suggestions or doing the work for you; it means doing the work with you, showing you how to do it, working alongside you and creating success together.

Over the course of 12 months, you’ll work on different areas of your business. Each month, you’ll see your goals become a reality, you’ll gain both the confidence and the knowledge to make it happen again and again—even when the first 12 months of coaching is over.

Is ActionCOACH SA available nationally?2025-04-08T11:26:04+02:00

Yes, we have certified ActionCOACH business coaches across South Africa and neighbouring countries, which means you can access local expertise with national consistency. Whether you prefer virtual coaching or face-to-face sessions, we’re equipped to support you wherever you are.

Can ActionCOACH help your business like they have helped Wicked Donuts?

Complete the form and submit, once our team receives the form they will get in touch regarding how ActionCOACH programmes could help and benefit your business.

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