Case Study

Wicked Donuts

Meet Jeanne Brooks

“It’s an amazing experience to coach with ActionCOACH, they were able to give me a lot of insight into the different aspects of my business where I lacked experience.” – Jeanne Brooks

Where it began

Wicked Donuts started in 2014 from Jeanne’s home kitchen. It started as a little love project with a view to hopefully make a career change. Luckily the business quickly got traction and Jeanne could leave her day job and run Wicked Donuts full time.

Getting an ActionCOACH

Jeanne’s partner suggested she look into getting expert advice on how to run her business better, which is what led her to getting involved with ActionCOACH.

They started coaching with ActionCOACH Hein Kruger in 2019. He was instrumental in making some key hires, which allowed Jeanne to focus her attention in the right areas. He was instrumental in helping them navigate very challenging times when Covid hit. Having someone to discuss the best way forward with, was invaluable to them.

Business Milestones

  1. 2015- We opened our first store at the Pavilion shopping Centre. Our business went from a market table and WhatsApp orders to brick and mortar and a website with online ordering capability.
  2. 2015-2017– We opened 3 more stores.
  3. 2019- We started a retail channel through Spar.
  4. 2020-2022- Survived Covid!

Personal Moments

Hiring the right people and setting up systems to manage a lot of the admin Jeanne was dealing with, really helped to free up some personal time for herself.

Where to next

Stabilizing the business is key right now (post-covid). Once we have weathered the storm we are keen to explore potential growth and or partnerships that will take the business forward.

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Have some Questions?

See some of our most frequently asked questions… if you still have questions see more FAQ’s or explore our blog for articles covering business resources & tools for success.

Why do you also recommend books and DVDs?2024-05-06T13:56:24+02:00

We do this to save you both time and money. You can learn the basics in your own time so when you get together with your ActionCOACH, you’ll be working on higher level implementations rather than the basics. It’s also a very powerful way for you to speed up the coaching process and get phenomenal—rather than just great—results.

What is one-on-one coaching?2024-05-06T13:15:04+02:00

We offer many different coaching programs, all designed to help your business grow revenue and profits and while you can always start with a group coaching program, nothing gives you the results that one-on-one coaching does.

One-on-one coaching is the only program in which your ActionCOACH will work with you one-on-one for at least 12-months to make all of your goals a reality. There isn’t an area of your business that one-on-one coaching doesn’t touch.

From weekly coaching calls and goal setting sessions to working with you on your new marketing pieces, you will develop new sales strategies and business systems so you can work less and learn all you need to know to make your dreams come true.

Your monthly investment in one-on-one coaching ensures your ActionCOACH will dedicate a minimum of five hours a month to work with you on your sales, marketing, team building, business development and every element of the Action Plan you created during your Alignment Consultation.

We understand that every business is at different levels in their business and that’s why we’ve also developed multiple Group Coaching programs to fit the needs of every level.

Unlike a consultant, your personal ActionCOACH will do more than just show you what to do; he or she will be with you when you need them most as each idea takes shape, as each campaign is put into place, as you need the little pointers to make things happen. Your ActionCOACH will also be there when you need someone to talk to, when you’re faced with challenges or, most importantly, when you’re just not sure what to do next.

Your ActionCOACH will be there every step of the way.

Who is ActionCOACH?2024-05-06T12:51:26+02:00

ActionCOACH is the world’s number one business coaching firm. Started in 1993 by Brad Sugars, ActionCOACH is the largest business coaching company in the world with offices and business coaches from Singapore to Sydney to San Francisco. From the inception, ActionCOACH has been set up with you, the business owner in mind.

As the alternative to conventional and costly consulting firms, ActionCOACH is designed to give you both short-term assistance and long-term training through its affordable and effective mentoring approach.

Few companies have the experience in their field that ActionCOACH does, having worked with business owners both in group coaching sessions and one-on-one coaching programmes for more than twenty years.

In all of our coaching programmes, we are focused on our exclusive business building strategies that will help you achieve the ActionCOACH definition of a business; “A commercial, profitable enterprise that works, without you.”

ActionCOACH works with more than 15,000 clients every week in over 80 countries worldwide. The business owners, totaling in the hundreds of thousands, who ActionCOACH has helped over the years, can attest to the power and strength of the ActionCOACH system.

Based on sales, marketing, financial and business management systems, ActionCOACH not only shows you how to increase your business revenues and profits, often quite dramatically,  but also how to develop your business so that you, as the owner, can work less, relax more and enjoy business ownership, and it all starts with our coaches.

Our Business Coaches have broad and deep business experience, and are fellow business owners who have invested their time, money and energy to make their own various business ventures successful. They are truly every business owner’s unreasonable friend and because of that, your success truly does determine our success.

Can ActionCOACH help your business like they have helped Wicked Donuts?

Complete the form and submit, once our team receives the form they will get in touch regarding how ActionCOACH programmes could help and benefit your business.

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