Case Study

Versus Socks

Meet Hanno & Jurgens

โ€œActionCOACH is very valuable for any business. Get a coach!โ€ โ€“ Jurgens Uys & Hanno Lategan

Where it began

Versus Socks was founded in 2015 by Hanno Lategan and Jurgens Uys. Both enthusiastic entrepreneurs who have a great passion for sports. While both were still studying, and always on the lookout for exciting business opportunities, they were frustrated by the boring, limited and low quality socks that were available at the time. They realised there is a gap in the sports market for comfortable, durable and good looking socks and they jumped at the opportunity.

From there they started drafting on their future plans. Designs were created, reliable local manufacturers were pinpointed and Versus Socks came to life.

โ€œWe strive to always move forward in ensuring we inspire as many people to enjoy exercise through excitement and creativity. Providing you with socks that will make you perform in comfort and style.โ€

Getting an ActionCOACH

Jurgens and Hanno started coaching with ActionCOACH Lindie Malan in March 2021. They were at a point in their business where growth was happening fast and had been contemplating various scenarios but felt isolated and like they didnโ€™t have anyone they could share some ideas and formulate a strategic plan with specific goals going forward.

For the first time since being in business, 6+ years (at the time), the two of them talked about a shared vision for Versus, sharing personal values with one another, did a SWOT analysis and decided on a couple of short term goals e.g. define the purpose statement for versus: To become the most loved performance brand in the world

They appointed an operational manager with great skills. This meant that both owners could delegate key tasks to this person which resulted in them both having more available time and energy to focus on building Versus. They have learnt many new important skills like how to hold staff accountable. They now know the importance of building a winning team with A-Class players.

Business Milestones

  1. Tremendous growth! Feb 2021 to Feb 2022 a 27% growth in revenue. Projected growth target Feb 2022 to Feb 2023 โ€“ 100% growth!
  2. They added additional revenue streams e.g. customised stocks, a pop-up store in Tygervalley Shopping Centre, grew the retail income supplying Sportsmans Warehouse, Total Sport and Cape Union Mart.
  3. Have also grown their global offering in the UK and the Middle East.
  4. Have grown their team.
  5. Have made some significant changes in their manufacturing processes โ€“ more efficient and cost effective.
  6. Have been featured on many TV shows.
  7. Partnered with huge brand like Asics and Garmin in promotional events.

Personal Moments

Hanno:
His stress levels have been able to come down since joining coaching and his business is no longer taking too much of his time. Him and his wife went on a two-week holiday to Mauritius earlier this year.

Jurgens:
He feels like he has been able to relax more and now understands the importance of having more time to spend with his wife and being able to exercise and do things โ€˜for himselfโ€™.

Both have been able to buy property and are building their personal wealth portfolio.

Where to next

The individual growth of their whole team has become important to them. โ€‹Their whole team is now coaching with Lindie.

They are exhibiting at the build up to the London Marathon โ€“ their first overseas exhibition at such a big event. It is also their partners first time travelling overseas.

They plan to open more pop-up stores in various locations nationally.

They are expanding their current global footprint including the Australian and USA markets.

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How do I know if business coaching is right for me?2025-04-08T11:23:09+02:00

If you feel stuck, overwhelmed, or unsure of your next step – or if youโ€™re simply ambitious and ready to accelerate your business growth, coaching could be exactly what you need. We offer a complimentary business coaching session to help you assess the opportunity and see how we can help you achieve your goals.

Who is ActionCOACH?2024-05-06T12:51:26+02:00

ActionCOACH is the worldโ€™s number one business coaching firm. Started in 1993 by Brad Sugars, ActionCOACH is the largest business coaching company in the world with offices and business coaches from Singapore to Sydney to San Francisco. From the inception, ActionCOACH has been set up with you, the business owner in mind.

As the alternative to conventional and costly consulting firms, ActionCOACH is designed to give you both short-term assistance and long-term training through its affordable and effective mentoring approach.

Few companies have the experience in their field that ActionCOACH does, having worked with business owners both in group coaching sessions and one-on-one coaching programmes for more than twenty years.

In all of our coaching programmes, we are focused on our exclusive business building strategies that will help you achieve the ActionCOACH definition of a business; โ€œA commercial, profitable enterprise that works, without you.โ€

ActionCOACH works with more than 15,000 clients every week in over 80 countries worldwide. The business owners, totaling in the hundreds of thousands, who ActionCOACH has helped over the years, can attest to the power and strength of the ActionCOACH system.

Based on sales, marketing, financial and business management systems, ActionCOACH not only shows you how to increase your business revenues and profits, often quite dramatically,ย  but also how to develop your business so that you, as the owner, can work less, relax more and enjoy business ownership, and it all starts with our coaches.

Our Business Coaches have broad and deep business experience, and are fellow business owners who have invested their time, money and energy to make their own various business ventures successful. They are truly every business ownerโ€™s unreasonable friend and because of that, your success truly does determine our success.

How much will this cost?2024-05-06T13:34:33+02:00

Your investment will depend on the size of your business and the scope of our undertaking together. Your ActionCOACH will work this out with you so it will be appropriate for your business and the goals you want to achieve. But no matter what your investment is, rest assured that it is guaranteed. Yes, ActionCOACH was the first business coaching company to guarantee that you will find your fee within the first 17 weeks of coaching, or you donโ€™t pay a cent. Thatโ€™s right, we know our coaching system is so powerful it will improve your business, or you donโ€™t pay. It doesnโ€™t get any simpler than that.

Because of our guarantee, you wonโ€™t have to break the bank to work with an ActionCOACH. In fact, working with an ActionCOACH will bring you increased profit and revenues.

Youโ€™ll find having an ActionCOACH is just like having an accountability partner, business mentor, strategic advisor and sounding board โ€“ all for one nominal investment, an investment that is guaranteed to work.

Everything you do with your ActionCOACH business coach is a true investment in your future. Not only will you begin to create great results in your business, but youโ€™ll end up with an entrepreneurial education that is second-to-none. With that knowledge, youโ€™ll be able to repeat your business success over and over again in other ventures.

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