Case Study
Versus Socks
Meet Hanno & Jurgens
“ActionCOACH is very valuable for any business. Get a coach!” – Jurgens Uys & Hanno Lategan
Getting an ActionCOACH
Jurgens and Hanno started coaching with ActionCOACH Lindie Malan in March 2021. They were at a point in their business where growth was happening fast and had been contemplating various scenarios but felt isolated and like they didn’t have anyone they could share some ideas and formulate a strategic plan with specific goals going forward.
For the first time since being in business, 6+ years (at the time), the two of them talked about a shared vision for Versus, sharing personal values with one another, did a SWOT analysis and decided on a couple of short term goals e.g. define the purpose statement for versus: To become the most loved performance brand in the world
They appointed an operational manager with great skills. This meant that both owners could delegate key tasks to this person which resulted in them both having more available time and energy to focus on building Versus. They have learnt many new important skills like how to hold staff accountable. They now know the importance of building a winning team with A-Class players.
Business Milestones
- Tremendous growth! Feb 2021 to Feb 2022 a 27% growth in revenue. Projected growth target Feb 2022 to Feb 2023 – 100% growth!
- They added additional revenue streams e.g. customised stocks, a pop-up store in Tygervalley Shopping Centre, grew the retail income supplying Sportsmans Warehouse, Total Sport and Cape Union Mart.
- Have also grown their global offering in the UK and the Middle East.
- Have grown their team.
- Have made some significant changes in their manufacturing processes – more efficient and cost effective.
- Have been featured on many TV shows.
- Partnered with huge brand like Asics and Garmin in promotional events.
Where to next
The individual growth of their whole team has become important to them. Their whole team is now coaching with Lindie.
They are exhibiting at the build up to the London Marathon – their first overseas exhibition at such a big event. It is also their partners first time travelling overseas.
They plan to open more pop-up stores in various locations nationally.
They are expanding their current global footprint including the Australian and USA markets.
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