Case Study
Varing Kwekery
Meet Jan Lubbinge
“Before ActionCOACH I had fallen so out of love with my business that I was ready to get rid of it.” – Jan Lubbinge
Getting an ActionCOACH
Jan started coaching with ActionCOACH Bert Weenink in 2013, he felt that the business was stagnant and did not have a clear focus on how to drive the growth for the year ahead. They then set a 30% challenging growth target for the business which initially was easily achieved.
The range of planting materials that the business supplied to the market was relaunched in modern colourful packaging . This was made possible by a significant investment in a new FFS packing line with automated palletisation of the filled bags. This equipment is housed in a modern high rise store that was erected for this purpose.
The coaching journey is now almost 10 years young!
Business Milestones
- Winning the manufacturing / wholesale business of the year at BEF Awards 2016.
- Jan won the ActionMAN award in 2021.
- Jan was elected as Chair person for the SANA Growers Association in 2021.
- This year he was elected as VP for membership for SANA with the task of growing the membership.
- Jan has won numerous awards at ActionCOACH GrowthCLUBs over the years.
Where to next
The business is currently in a consolidation phase due to the death of one of the shareholders. This has resulted in a reprioritisation of life goals and new staff had to be recruited to ensure the smooth administration of the business. The business has redefined their goals for the next 3 years and is once again looking at renewed growth, improving their cashflow and growing a great team.
Have some Questions?
See some of our most frequently asked questions… if you still have questions see more FAQ’s or explore our blog for articles covering business resources & tools for success.
Once you know the ActionCOACH definition of a business, you will never ask this question again. Our goal is to help you build a Profitable, Commercial Enterprise That Works, Without You.
The last two words are the most important because, in the end, our goal is to have you no longer working IN the business, but, instead, working ON it. That means more time to spend doing what you want to do while the business serves you, instead of the other way around.
Of course, when you set the plan with your ActionCOACH, it may seem a bit overwhelming, but no one ever said attaining your goals would be easy.
And, yes, in the first few months, it will take some work to adjust to your new plans… but the further you work into the program, the less work you’ll actually have to do. And at the same time, your company will be more productive.
Simply put, you’ll be working much smarter. You will be amazed at how focused you’ll be and how much you’ll get done. With focus, an ActionCOACH, and most importantly the ActionCOACH systems, you’ll be achieving a whole lot more with the same or even less work and effort.
Yes – in fact, we believe that training your people is almost as important as coaching you. Your ActionCOACH can provide you and your business with many different training modules, including TeamRICH, SalesRICH, PhoneRICH and ServiceRICH. You’ll be amazed at how much enthusiasm and commitment comes from your team as they experience each of our training programs.
Again, the first few months will be the toughest, not because of an extra amount of work, but because of how differently you’ll work. In fact, your ActionCOACH will show you how, on a day-to-day basis, to get more work done with much less effort.
After the first few months you’ll find that you’re not working more, just working differently.
Then, depending on your goals, from about month six onwards, you’ll start to see the results of all your work; and if you choose, you can start working less than ever before. Just remember, it’s about changing what you do with your time, NOT putting in more time …
Can ActionCOACH help your business like they have helped Varing Kwekery?
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