Case Study
Varing Kwekery
Meet Jan Lubbinge
โBefore ActionCOACH I had fallen so out of love with my business that I was ready to get rid of it.โ โ Jan Lubbinge
Getting an ActionCOACH
Jan started coaching with ActionCOACH Bert Weenink in 2013, he felt that the business was stagnant and did not have a clear focus on how to drive the growth for the year ahead. They then set a 30% challenging growth target for the business which initially was easily achieved.
The range of planting materials that the business supplied to the market was relaunched in modern colourful packaging . This was made possible by a significant investment in a new FFS packing line with automated palletisation of the filled bags. This equipment is housed in a modern high rise store that was erected for this purpose.
The coaching journey is now almost 10 years young!
Business Milestones
- Winning the manufacturing / wholesale business of the year at BEF Awards 2016.
- Jan won the ActionMAN award in 2021.
- Jan was elected as Chair person for the SANA Growers Association in 2021.
- This year he was elected as VP for membership for SANA with the task of growing the membership.
- Jan has won numerous awards at ActionCOACH GrowthCLUBs over the years.
Where to next
The business is currently in a consolidation phase due to the death of one of the shareholders. This has resulted in a reprioritisation of life goals and new staff had to be recruited to ensure the smooth administration of the business. The business has redefined their goals for the next 3 years and is once again looking at renewed growth, improving their cashflow and growing a great team.
Have some Questions?
See some of our most frequently asked questionsโฆ if you still have questions see more FAQโs or explore our blog for articles covering business resources & tools for success.
No, implementing the strategies is part of the ActionCOACH experience. Give your ActionCOACH just a half-hour and youโll be shown how to turn your marketing into an investment that yields sales and profits rather than just running up your expenses.
In most cases, an ActionCOACH will actually save you money when that coach discovers areas that arenโt working for you or your business. For some marketing programs, you will need to spend some money to make some money.
Yet, when you follow our easy-to-use testing and measuring systems, you wonโt be risking your money on each campaign. And when we find the campaigns that work, we make sure you keep profiting from them time and again.
Remember, when you default to the accounting way of saving costs, you can only add a few percentage points to your bottom line.
Following the ActionCOACH formulas, the returns from your sales and marketing can be exponential.
First, you need to get in touch with your local ActionCOACH as thereโs some very simple paperwork to sign and youโre on your way. Next, youโll need to invest a few hours showing your coach everything about your business. Together youโll get a plan created โ and then the work really starts! Remember, it may seem like a big job at the start but with an ActionCOACH business coach youโre sharing the load. Together, weโll achieve great things.
The Alignment Consultation is where an ActionCOACH starts with every business owner. Your investment includes a meeting with your ActionCOACH. During this meeting
your ActionCOACH will learn as much as possible about your business, your goals, your challenges, your sales, your marketing, your finances and so much more.
An Alignment Consultation is done with three goals in mind: First, to know exactly where your business is now.
Second, to clarify your business and personal goals.
And thirdly, to get the crucial pieces of information needed to create an ActionPLAN for your business that will cover the next 12 months.
The plan isnโt a traditional business or marketing plan, but rather a step-by-step plan of action that youโll work through as you continue through the duration of our one-on-one coaching program. This plan is what makes the Alignment Consultation so profitable for our clients.
Can ActionCOACH help your business like they have helped Varing Kwekery?
Complete the form and submit, once our team receives the form they will get in touch regarding how ActionCOACH programmes could help and benefit your business.
