Case Study

Varing Kwekery

Meet Jan Lubbinge

“Before ActionCOACH I had fallen so out of love with my business that I was ready to get rid of it.” – Jan Lubbinge

Where it began

Varing Kwekery, was founded in 1984 by Jan’s parents in their backyard and grew out of the demand of Jan’s horticulture clients who wanted the same exceptional quality potting soil for the plants that they were growing for the retail nursery market. This led to the development of a range of potting soils in 15 and 30 dm bags. It has since grown to become one of the most efficient organic suppliers to the horticultural industry.

Getting an ActionCOACH

Jan started coaching with ActionCOACH Bert Weenink in 2013, he felt that the business was stagnant and did not have a clear focus on how to drive the growth for the year ahead. They then set a 30% challenging growth target for the business which initially was easily achieved.

The range of planting materials that the business supplied to the market was relaunched in modern colourful packaging . This was made possible by a significant investment in a new FFS packing line with automated palletisation of the filled bags. This equipment is housed in a modern high rise store that was erected for this purpose.

The coaching journey is now almost 10 years young!

Business Milestones

  1. Winning the manufacturing / wholesale business of the year at BEF Awards 2016.
  2. Jan won the ActionMAN award in 2021.
  3. Jan was elected as Chair person for the SANA Growers Association in 2021.
  4. This year he was elected as VP for membership for SANA with the task of growing the membership.
  5. Jan has won numerous awards at ActionCOACH GrowthCLUBs over the years.

Personal Moments

Within a year of coaching Jan bought a new family car – a Dodge Ram to ensure they could travel safely and with enough space for the family.

Where to next

The business is currently in a consolidation phase due to the death of one of the shareholders. This has resulted in a reprioritisation of life goals and new staff had to be recruited to ensure the smooth administration of the business. The business has redefined their goals for the next 3 years and is once again looking at renewed growth, improving their cashflow and growing a great team.

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Why at least 12-months?2024-05-06T13:16:04+02:00

If you’ve been in business for more than a few weeks, you’ve seen at least one or two so-called ‘quick fixes’. Most consultants seem to think they can solve all your problems in a few hours or a few days.

At ActionCOACH, we believe long-term success means we aren’t just offering suggestions or doing the work for you; it means doing the work with you, showing you how to do it, working alongside you and creating success together.

Over the course of 12 months, you’ll work on different areas of your business. Each month, you’ll see your goals become a reality, you’ll gain both the confidence and the knowledge to make it happen again and again—even when the first 12 months of coaching is over.

What is your guarantee?2024-05-06T13:37:51+02:00

We are the leading coaching company in the world and we are also the only coaching company of any kind to guarantee our work, because we know you will get results!

We Guarantee to get results, and that you’ll be able to “Find our Fee” in your business within 17-weeks of ActionCOACH coaching your company or your coaching is FREE.

Remember we are still your Business Coach and we can’t do your work for you. You ́re still the player, and it will always be up to you to take the field.

We will push you, cajole you, help you, be there for you, and even do some things with you but in the end you ́ve still got to DO the work.

Ultimately, only YOU can ever be truly accountable and responsible for your own success, but we will guarantee to provide the best service and support available, to answer your questions and challenges promptly, and offer you the most current and appropriate processes and approaches.

We are fully committed to helping you become successful (whether you like it at the time or not). Once we ́ve helped you set your goals and create your plan, we ́ll do whatever it takes to make sure that you achieve your goals, at the same time promoting a balanced lifestyle as an overriding theme in all we do.

This is to ensure you never compromise either the long- term health and success of you or your company, or your personal values and what ́s most important to you.

Will it cost me extra to implement the strategies?2024-05-06T13:35:44+02:00

No, implementing the strategies is part of the ActionCOACH experience. Give your ActionCOACH just a half-hour and you’ll be shown how to turn your marketing into an investment that yields sales and profits rather than just running up your expenses.

In most cases, an ActionCOACH will actually save you money when that coach discovers areas that aren’t working for you or your business. For some marketing programs, you will need to spend some money to make some money.

Yet, when you follow our easy-to-use testing and measuring systems, you won’t be risking your money on each campaign. And when we find the campaigns that work, we make sure you keep profiting from them time and again.

Remember, when you default to the accounting way of saving costs, you can only add a few percentage points to your bottom line.

Following the ActionCOACH formulas, the returns from your sales and marketing can be exponential.

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