Case Study
Varing Kwekery
Meet Jan Lubbinge
“Before ActionCOACH I had fallen so out of love with my business that I was ready to get rid of it.” – Jan Lubbinge
Getting an ActionCOACH
Jan started coaching with ActionCOACH Bert Weenink in 2013, he felt that the business was stagnant and did not have a clear focus on how to drive the growth for the year ahead. They then set a 30% challenging growth target for the business which initially was easily achieved.
The range of planting materials that the business supplied to the market was relaunched in modern colourful packaging . This was made possible by a significant investment in a new FFS packing line with automated palletisation of the filled bags. This equipment is housed in a modern high rise store that was erected for this purpose.
The coaching journey is now almost 10 years young!
Business Milestones
- Winning the manufacturing / wholesale business of the year at BEF Awards 2016.
- Jan won the ActionMAN award in 2021.
- Jan was elected as Chair person for the SANA Growers Association in 2021.
- This year he was elected as VP for membership for SANA with the task of growing the membership.
- Jan has won numerous awards at ActionCOACH GrowthCLUBs over the years.
Where to next
The business is currently in a consolidation phase due to the death of one of the shareholders. This has resulted in a reprioritisation of life goals and new staff had to be recruited to ensure the smooth administration of the business. The business has redefined their goals for the next 3 years and is once again looking at renewed growth, improving their cashflow and growing a great team.
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ActionCOACH is the world’s number one business coaching firm. Started in 1993 by Brad Sugars, ActionCOACH is the largest business coaching company in the world with offices and business coaches from Singapore to Sydney to San Francisco. From the inception, ActionCOACH has been set up with you, the business owner in mind.
As the alternative to conventional and costly consulting firms, ActionCOACH is designed to give you both short-term assistance and long-term training through its affordable and effective mentoring approach.
Few companies have the experience in their field that ActionCOACH does, having worked with business owners both in group coaching sessions and one-on-one coaching programmes for more than twenty years.
In all of our coaching programmes, we are focused on our exclusive business building strategies that will help you achieve the ActionCOACH definition of a business; “A commercial, profitable enterprise that works, without you.”
ActionCOACH works with more than 15,000 clients every week in over 80 countries worldwide. The business owners, totaling in the hundreds of thousands, who ActionCOACH has helped over the years, can attest to the power and strength of the ActionCOACH system.
Based on sales, marketing, financial and business management systems, ActionCOACH not only shows you how to increase your business revenues and profits, often quite dramatically, but also how to develop your business so that you, as the owner, can work less, relax more and enjoy business ownership, and it all starts with our coaches.
Our Business Coaches have broad and deep business experience, and are fellow business owners who have invested their time, money and energy to make their own various business ventures successful. They are truly every business owner’s unreasonable friend and because of that, your success truly does determine our success.
Every great performer, whether it is an elite athlete, business legend or performing superstar, is surrounded by coaches and advisors.
As the world of business moves faster and gets more competitive, it’s difficult to keep up with all the changes in your industry – in addition to running your business every day.
Just like great athletes who find success by following the lead of a coach with a winning game plan, more business owners than ever before are turning to Business Coaches to help develop a winning game plan for their businesses.
Why? First of all, it’s very difficult to be truly objective about yourself. A Business Coach can be objective for you, and can see the “forest for the trees.”
A sports coach will make you focus on the game and will make you run more laps than you feel like. A good coach will also tell it like it is and will give you small pointers about the game and your competition. A great coach will listen and guide you to success.
Likewise, a business coach will make you focus on your business and hold you accountable to the things you should do and to where you want your business to be. Your ActionCOACH will also be like your one person Board of Directors. They will help you when it comes to your marketing, your sales, your training and every other area of your business.
Simply put, when you work with an ActionCOACH, they become your partner, your confidant, your mentor and most importantly, your unreasonable and best friend. This is how your ActionCOACH helps you make your dreams come true.
Yes – in fact, we believe that training your people is almost as important as coaching you. Your ActionCOACH can provide you and your business with many different training modules, including TeamRICH, SalesRICH, PhoneRICH and ServiceRICH. You’ll be amazed at how much enthusiasm and commitment comes from your team as they experience each of our training programs.
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