Case Study

Varing Kwekery

Meet Jan Lubbinge

“Before ActionCOACH I had fallen so out of love with my business that I was ready to get rid of it.” – Jan Lubbinge

Where it began

Varing Kwekery, was founded in 1984 by Jan’s parents in their backyard and grew out of the demand of Jan’s horticulture clients who wanted the same exceptional quality potting soil for the plants that they were growing for the retail nursery market. This led to the development of a range of potting soils in 15 and 30 dm bags. It has since grown to become one of the most efficient organic suppliers to the horticultural industry.

Getting an ActionCOACH

Jan started coaching with ActionCOACH Bert Weenink in 2013, he felt that the business was stagnant and did not have a clear focus on how to drive the growth for the year ahead. They then set a 30% challenging growth target for the business which initially was easily achieved.

The range of planting materials that the business supplied to the market was relaunched in modern colourful packaging . This was made possible by a significant investment in a new FFS packing line with automated palletisation of the filled bags. This equipment is housed in a modern high rise store that was erected for this purpose.

The coaching journey is now almost 10 years young!

Business Milestones

  1. Winning the manufacturing / wholesale business of the year at BEF Awards 2016.
  2. Jan won the ActionMAN award in 2021.
  3. Jan was elected as Chair person for the SANA Growers Association in 2021.
  4. This year he was elected as VP for membership for SANA with the task of growing the membership.
  5. Jan has won numerous awards at ActionCOACH GrowthCLUBs over the years.

Personal Moments

Within a year of coaching Jan bought a new family car – a Dodge Ram to ensure they could travel safely and with enough space for the family.

Where to next

The business is currently in a consolidation phase due to the death of one of the shareholders. This has resulted in a reprioritisation of life goals and new staff had to be recruited to ensure the smooth administration of the business. The business has redefined their goals for the next 3 years and is once again looking at renewed growth, improving their cashflow and growing a great team.

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Have some Questions?

See some of our most frequently asked questions… if you still have questions see more FAQ’s or explore our blog for articles covering business resources & tools for success.

Can you also train my people?2024-05-06T13:55:13+02:00

Yes – in fact, we believe that training your people is almost as important as coaching you. Your ActionCOACH can provide you and your business with many different training modules, including TeamRICH, SalesRICH, PhoneRICH and ServiceRICH. You’ll be amazed at how much enthusiasm and commitment comes from your team as they experience each of our training programs.

How will I find the time?2024-05-06T13:32:16+02:00

Again, the first few months will be the toughest, not because of an extra amount of work, but because of how differently you’ll work. In fact, your ActionCOACH will show you how, on a day-to-day basis, to get more work done with much less effort.

After the first few months you’ll find that you’re not working more, just working differently.

Then, depending on your goals, from about month six onwards, you’ll start to see the results of all your work; and if you choose, you can start working less than ever before. Just remember, it’s about changing what you do with your time, NOT putting in more time …

So, how do we get started?2024-05-06T13:57:23+02:00

First, you need to get in touch with your local ActionCOACH as there’s some very simple paperwork to sign and you’re on your way. Next, you’ll need to invest a few hours showing your coach everything about your business. Together you’ll get a plan created – and then the work really starts! Remember, it may seem like a big job at the start but with an ActionCOACH business coach you’re sharing the load. Together, we’ll achieve great things.

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