Case Study
Varing Kwekery
Meet Jan Lubbinge
“Before ActionCOACH I had fallen so out of love with my business that I was ready to get rid of it.” – Jan Lubbinge
Getting an ActionCOACH
Jan started coaching with ActionCOACH Bert Weenink in 2013, he felt that the business was stagnant and did not have a clear focus on how to drive the growth for the year ahead. They then set a 30% challenging growth target for the business which initially was easily achieved.
The range of planting materials that the business supplied to the market was relaunched in modern colourful packaging . This was made possible by a significant investment in a new FFS packing line with automated palletisation of the filled bags. This equipment is housed in a modern high rise store that was erected for this purpose.
The coaching journey is now almost 10 years young!
Business Milestones
- Winning the manufacturing / wholesale business of the year at BEF Awards 2016.
- Jan won the ActionMAN award in 2021.
- Jan was elected as Chair person for the SANA Growers Association in 2021.
- This year he was elected as VP for membership for SANA with the task of growing the membership.
- Jan has won numerous awards at ActionCOACH GrowthCLUBs over the years.
Where to next
The business is currently in a consolidation phase due to the death of one of the shareholders. This has resulted in a reprioritisation of life goals and new staff had to be recruited to ensure the smooth administration of the business. The business has redefined their goals for the next 3 years and is once again looking at renewed growth, improving their cashflow and growing a great team.
Have some Questions?
See some of our most frequently asked questions… if you still have questions see more FAQ’s or explore our blog for articles covering business resources & tools for success.
If you feel stuck, overwhelmed, or unsure of your next step – or if you’re simply ambitious and ready to accelerate your business growth, coaching could be exactly what you need. We offer a complimentary business coaching session to help you assess the opportunity and see how we can help you achieve your goals.
Yes – your ActionCOACH can do it for you. Your ActionCOACH can also train you to do it yourself, or simply critique the marketing pieces you’re using right now.
Should you want us to do it for you, you won’t get just one piece. We’ll design several for you to take to the market to test which one is the best performer. If it’s just a critique you’re after, we’ll work through your piece and offer feedback in terms of what to change, how to change it and what else you should do to make it effective.
Finally, we can recommend a variety of books or resource materials which provide a “home study” opportunity for you so you’ll know how to do it yourself next time.
The Alignment Consultation is where an ActionCOACH starts with every business owner. Your investment includes a meeting with your ActionCOACH. During this meeting
your ActionCOACH will learn as much as possible about your business, your goals, your challenges, your sales, your marketing, your finances and so much more.
An Alignment Consultation is done with three goals in mind: First, to know exactly where your business is now.
Second, to clarify your business and personal goals.
And thirdly, to get the crucial pieces of information needed to create an ActionPLAN for your business that will cover the next 12 months.
The plan isn’t a traditional business or marketing plan, but rather a step-by-step plan of action that you’ll work through as you continue through the duration of our one-on-one coaching program. This plan is what makes the Alignment Consultation so profitable for our clients.
Can ActionCOACH help your business like they have helped Varing Kwekery?
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