Case Study

Symlogia

Meet Ben Symington

โ€œIโ€™m happy to say within three months we could already see the value, within six months the value was even more apparent, and three years down the line, weโ€™re still doing it and thereโ€™s no option for us to change.โ€ Ben Symington

Where it began

In November 2012 Ben found himself without warning locked out of the systems of the company he was working for, and discovered he was being retrenched. Within a week he decided that he was going to start his own company. A few years later Hilary joined the business.

He was clear about growing a company with honesty, integrity and transparency.

Getting an ActionCOACH

Ben considered getting a coach many times, he knew there were important aspects of his business that he wasnโ€™t getting to but he didnโ€™t have the time. When he had met with a coach or two in the past he felt their approach was too aggressive and they didnโ€™t deliver on their promises.

Then he met ActionCOACH Andy Hofmeyr in 2019. โ€œA man with integrity, good morals, good ethics and a very good businessman in fact. Andy listens well, he understands, he knows what the right questions are, he knows what we should be doing, and he helps us to fulfill a lot of the missing puzzle pieces as it were.โ€

Business Milestones

  1. They achieved beyond their Goals smashing previous budgetary financial goals for the company.
  2. They have gained new customers through specific marketing initiatives, including networking.
  3. They feel that they think differently now and therefore act differently. โ€œWe do better because we know better. We are more intentional in our actions and decisions. Our approaches are more versatile.โ€
  4. The way they interact with their clients has changed. The way they sell and upsell ideas and the way they keep in contact with people has changed.

Personal Moments

  1. โ€œA highlight was that with certain practices in place, the company was able to run without me for 3 months while I was very sick with COVID โ€“ a testament I attest to ActionCOACH. Andy continued to coach my wife Hilary through this period and helped cushion many blows.โ€
  2. โ€œIโ€™ve definitely grown as a leader โ€“ this is a unique highlight as it was unexpected. Iโ€™m not afraid to ask certain questions to other business owners, not afraid to share insights into what works for us and help others grow.โ€

Where to next

They want to grow their team to the point where they can be the Directors leading Managers who in turn are leading other staff and create groups that will take the company to the next level.

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Have some Questions?

See some of our most frequently asked questionsโ€ฆ if you still have questions see more FAQโ€™s or explore our blog for articles covering business resources & tools for success.

What types of businesses does ActionCOACH SA work with?2025-04-08T11:21:18+02:00

We work with a wide range of businesses – from solo entrepreneurs and family-owned companies to larger SMEs across various industries. If youโ€™re a business owner with a desire to grow, systemise, or scale, our coaching can make a measurable difference.

Can you also train my people?2024-05-06T13:55:13+02:00

Yes โ€“ in fact, we believe that training your people is almost as important as coaching you. Your ActionCOACH can provide you and your business with many different training modules, including TeamRICH, SalesRICH, PhoneRICH and ServiceRICH. Youโ€™ll be amazed at how much enthusiasm and commitment comes from your team as they experience each of our training programs.

Can you write ads, letters and marketing pieces for me?2024-05-06T13:55:50+02:00

Yes โ€“ your ActionCOACH can do it for you. Your ActionCOACH can also train you to do it yourself, or simply critique the marketing pieces youโ€™re using right now.

Should you want us to do it for you, you wonโ€™t get just one piece. Weโ€™ll design several for you to take to the market to test which one is the best performer. If itโ€™s just a critique youโ€™re after, weโ€™ll work through your piece and offer feedback in terms of what to change, how to change it and what else you should do to make it effective.

Finally, we can recommend a variety of books or resource materials which provide a โ€œhome studyโ€ opportunity for you so youโ€™ll know how to do it yourself next time.

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