Case Study

Symlogia

Meet Ben Symington

“I’m happy to say within three months we could already see the value, within six months the value was even more apparent, and three years down the line, we’re still doing it and there’s no option for us to change.” Ben Symington

Where it began

In November 2012 Ben found himself without warning locked out of the systems of the company he was working for, and discovered he was being retrenched. Within a week he decided that he was going to start his own company. A few years later Hilary joined the business.

He was clear about growing a company with honesty, integrity and transparency.

Getting an ActionCOACH

Ben considered getting a coach many times, he knew there were important aspects of his business that he wasn’t getting to but he didn’t have the time. When he had met with a coach or two in the past he felt their approach was too aggressive and they didn’t deliver on their promises.

Then he met ActionCOACH Andy Hofmeyr in 2019. “A man with integrity, good morals, good ethics and a very good businessman in fact. Andy listens well, he understands, he knows what the right questions are, he knows what we should be doing, and he helps us to fulfill a lot of the missing puzzle pieces as it were.”

Business Milestones

  1. They achieved beyond their Goals smashing previous budgetary financial goals for the company.
  2. They have gained new customers through specific marketing initiatives, including networking.
  3. They feel that they think differently now and therefore act differently. “We do better because we know better. We are more intentional in our actions and decisions. Our approaches are more versatile.”
  4. The way they interact with their clients has changed. The way they sell and upsell ideas and the way they keep in contact with people has changed.

Personal Moments

  1. “A highlight was that with certain practices in place, the company was able to run without me for 3 months while I was very sick with COVID – a testament I attest to ActionCOACH. Andy continued to coach my wife Hilary through this period and helped cushion many blows.”
  2. “I’ve definitely grown as a leader – this is a unique highlight as it was unexpected. I’m not afraid to ask certain questions to other business owners, not afraid to share insights into what works for us and help others grow.”

Where to next

They want to grow their team to the point where they can be the Directors leading Managers who in turn are leading other staff and create groups that will take the company to the next level.

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Have some Questions?

See some of our most frequently asked questions… if you still have questions see more FAQ’s or explore our blog for articles covering business resources & tools for success.

Can you write ads, letters and marketing pieces for me?2024-05-06T13:55:50+02:00

Yes – your ActionCOACH can do it for you. Your ActionCOACH can also train you to do it yourself, or simply critique the marketing pieces you’re using right now.

Should you want us to do it for you, you won’t get just one piece. We’ll design several for you to take to the market to test which one is the best performer. If it’s just a critique you’re after, we’ll work through your piece and offer feedback in terms of what to change, how to change it and what else you should do to make it effective.

Finally, we can recommend a variety of books or resource materials which provide a “home study” opportunity for you so you’ll know how to do it yourself next time.

Is business coaching only for struggling businesses?2025-04-08T11:20:07+02:00

While we help many business owners overcome challenges, most of our clients are ambitious entrepreneurs who want to go further, faster. Whether you’re starting out, scaling up, or preparing to exit, business coaching provides a powerful edge to help you reach the next level.

Won’t this just mean more work?2024-05-06T13:17:52+02:00

Once you know the ActionCOACH definition of a business, you will never ask this question again. Our goal is to help you build a Profitable, Commercial Enterprise That Works, Without You.

The last two words are the most important because, in the end, our goal is to have you no longer working IN the business, but, instead, working ON it. That means more time to spend doing what you want to do while the business serves you, instead of the other way around.

Of course, when you set the plan with your ActionCOACH, it may seem a bit overwhelming, but no one ever said attaining your goals would be easy.

And, yes, in the first few months, it will take some work to adjust to your new plans… but the further you work into the program, the less work you’ll actually have to do. And at the same time, your company will be more productive.

Simply put, you’ll be working much smarter. You will be amazed at how focused you’ll be and how much you’ll get done. With focus, an ActionCOACH, and most importantly the ActionCOACH systems, you’ll be achieving a whole lot more with the same or even less work and effort.

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