Case Study

Super Star Swim School

Meet Nicki Taylor

“Before coaching I was running a business extremely blindly… I feel like I’m not moving backward anymore and I think that’s where coaching is needed. So often we become entrepreneurs but we don’t have the tools to do it and we can’t do it all… ActionCOACH shows you what you can do, what you should outsource and where your passion lies so that you can start doing that again.” – Nicki Taylor

Where it began

Nicki started Super Star Swim School in 2011 after dedicating her time to learning about the psychological needs of children and their reactions around water. She believes that learning to swim saves lives.

“Where creating a love for water is our passion! Meeting the needs of every swimmer is our goal. Having fun and giving the gift of a life skill is our game!”

Getting an ActionCOACH

Nicki started coaching with ActionCOACH Brendon Saunders in March 2021. Nicki was burnt-out and knew she needed help in her business and then found Brendon through BNI.

Nicki soon realised she was using the wrong people to help her in her business and that she needed to implement systems and the right staff so that they could handle the parts of the business she didn’t like or have the knowledge to do e.g accounting.

Brendon helped her change all that and now her business is thriving with her opening another two branches since starting and she has her eyes on an even bigger, fourth branch, opening soon.

Business Milestones

  1. Growth across all three branches over the last 18 months.
  2. Nicki improved her bottom-line every month.
  3. Nicki is the recipient of our ActionMAN award.

Personal Moments

Nicki now has more time on her hands and is no longer feeling burnt-out. She says these are her ‘aha’ moments since having an ActionCOACH:

  1. Outsourcing really works
  2. Systems are a fantastic help
  3. Measure measure measure
  4. Learning how to employ good staff who help make the business work

“I found my passion for my business again. I love setting goals and reaching them!”

Where to next

Nicki wants to open her fourth swim school on a massive property that has two swimming pools on it, in the Sandton area, she is excited to also be moving her family to Sandton in the process.

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What is your guarantee?2024-05-06T13:37:51+02:00

We are the leading coaching company in the world and we are also the only coaching company of any kind to guarantee our work, because we know you will get results!

We Guarantee to get results, and that you’ll be able to “Find our Fee” in your business within 17-weeks of ActionCOACH coaching your company or your coaching is FREE.

Remember we are still your Business Coach and we can’t do your work for you. You ́re still the player, and it will always be up to you to take the field.

We will push you, cajole you, help you, be there for you, and even do some things with you but in the end you ́ve still got to DO the work.

Ultimately, only YOU can ever be truly accountable and responsible for your own success, but we will guarantee to provide the best service and support available, to answer your questions and challenges promptly, and offer you the most current and appropriate processes and approaches.

We are fully committed to helping you become successful (whether you like it at the time or not). Once we ́ve helped you set your goals and create your plan, we ́ll do whatever it takes to make sure that you achieve your goals, at the same time promoting a balanced lifestyle as an overriding theme in all we do.

This is to ensure you never compromise either the long- term health and success of you or your company, or your personal values and what ́s most important to you.

How will I find the time?2024-05-06T13:32:16+02:00

Again, the first few months will be the toughest, not because of an extra amount of work, but because of how differently you’ll work. In fact, your ActionCOACH will show you how, on a day-to-day basis, to get more work done with much less effort.

After the first few months you’ll find that you’re not working more, just working differently.

Then, depending on your goals, from about month six onwards, you’ll start to see the results of all your work; and if you choose, you can start working less than ever before. Just remember, it’s about changing what you do with your time, NOT putting in more time …

What areas will you coach me in?2024-05-06T13:54:27+02:00

Our “5 Ways” and “6 Steps” are two of the most powerful formulas in the world of business and we put it to use to work with you in all areas to help you multiply your revenues and profit… but that is just one area of our focus. When you work with an ActionCOACH, the emphasis taken will depend on you, your business, and of course, your goals. These key areas are:

  • Sales and Finance – You can’t know if you’re winning if you don’t have a full understanding of the scoreboard. This is the backbone for creating profitable business, and one of the areas we’ll help you get spectacular results in.
  • Marketing & Advertising – If you want to make a sale, you’ve got to find a prospect first. Over the next 12 months your ActionCOACH will teach you amazingly simple, yet powerful, streetwise marketing techniques and approaches that will drive profits.
  • Team Building & Recruitment – You’ll never wish to find the right people again. You’ll have motivated, passionate, enthusiastic, and loyal team members for your business when your ActionCOACH shows you how to put our de-selection process to use.
  • Systems & Business Development – End the hopeless cycle of “the business running you” and begin running your business. We will show you the secrets of having your business “work”… even when you’re not there.
  • Mastery and Customer Service – Discover how to deliver your product or service consistently, making it easy for your customers to buy and leaving them feeling delighted with your service. Learn new ways to motivate your current customers to give you referrals and to ensure their repeat business.

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