Case Study

SkinTECH

Meet Naaheed Raboobee

“I think something that has changed for me is my mindset. I initially thought that I have ‘a’ business, not thinking that it is a real business that can grow into something that I can eventually maybe franchise.” – Naaheed Raboobee

Where it began

For Naaheed becoming a part of SkinTECH was a fluke! She was meant to enrol for masters and graduate as a clinical psychologist, but after honours, she was helping her father and Lagway Trading. They then found a niche in the dermatology market, that all started with one product: MediPatch (your favourite acne plaster!). Lagway Trading rebranded as SkinTECH in 2013 and they haven’t looked back since.

Getting an ActionCOACH

Naaheed started coaching with ActionCOACH Trevor Clark in April 2021. She decided to start coaching with Trevor because she was in the process of transitioning into being the primary owner. Her father had loosened the reins and she wanted to prove to herself that she could continue to grow what he had built. She needed someone in her corner to guide her on business and knew she found the right person when she met Trevor.

Business Milestones

  1. Naaheed has become more open to collaborating and networking.
  2. She found her current technicians through ActionCOACH.
  3. She has made connections with like minded business owners; that was something she felt was always lacking for her.
  4. She has transitioned into using Xero bookkeeping software.
  5. She now has positional contracts prepared for key roles in her business.
  6. She now understands the importance of testing and measuring everything in her business. The numbers add up.

Personal Moments

She realised that she is a business owner already. She changed her thinking from ‘I’m working at my job’ to ‘How am I going to grow my business and increase my profits?’. She also feels that she has improved her focus on her business and how she interacts with her staff.

Where to next

She would like to expand and plans to relocate to larger premises with a showroom and facilities for workshops.

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We Guarantee to get results, and that you’ll be able to “Find our Fee” in your business within 17-weeks of ActionCOACH coaching your company or your coaching is FREE.

Remember we are still your Business Coach and we can’t do your work for you. You ́re still the player, and it will always be up to you to take the field.

We will push you, cajole you, help you, be there for you, and even do some things with you but in the end you ́ve still got to DO the work.

Ultimately, only YOU can ever be truly accountable and responsible for your own success, but we will guarantee to provide the best service and support available, to answer your questions and challenges promptly, and offer you the most current and appropriate processes and approaches.

We are fully committed to helping you become successful (whether you like it at the time or not). Once we ́ve helped you set your goals and create your plan, we ́ll do whatever it takes to make sure that you achieve your goals, at the same time promoting a balanced lifestyle as an overriding theme in all we do.

This is to ensure you never compromise either the long- term health and success of you or your company, or your personal values and what ́s most important to you.

Can you write ads, letters and marketing pieces for me?2024-05-06T13:55:50+02:00

Yes – your ActionCOACH can do it for you. Your ActionCOACH can also train you to do it yourself, or simply critique the marketing pieces you’re using right now.

Should you want us to do it for you, you won’t get just one piece. We’ll design several for you to take to the market to test which one is the best performer. If it’s just a critique you’re after, we’ll work through your piece and offer feedback in terms of what to change, how to change it and what else you should do to make it effective.

Finally, we can recommend a variety of books or resource materials which provide a “home study” opportunity for you so you’ll know how to do it yourself next time.

Why at least 12-months?2024-05-06T13:16:04+02:00

If you’ve been in business for more than a few weeks, you’ve seen at least one or two so-called ‘quick fixes’. Most consultants seem to think they can solve all your problems in a few hours or a few days.

At ActionCOACH, we believe long-term success means we aren’t just offering suggestions or doing the work for you; it means doing the work with you, showing you how to do it, working alongside you and creating success together.

Over the course of 12 months, you’ll work on different areas of your business. Each month, you’ll see your goals become a reality, you’ll gain both the confidence and the knowledge to make it happen again and again—even when the first 12 months of coaching is over.

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