Case Study

Versus Socks

Meet Hanno & Jurgens

“ActionCOACH is very valuable for any business. Get a coach!” – Jurgens Uys & Hanno Lategan

Where it began

Versus Socks was founded in 2015 by Hanno Lategan and Jurgens Uys. Both enthusiastic entrepreneurs who have a great passion for sports. While both were still studying, and always on the lookout for exciting business opportunities, they were frustrated by the boring, limited and low quality socks that were available at the time. They realised there is a gap in the sports market for comfortable, durable and good looking socks and they jumped at the opportunity.

From there they started drafting on their future plans. Designs were created, reliable local manufacturers were pinpointed and Versus Socks came to life.

“We strive to always move forward in ensuring we inspire as many people to enjoy exercise through excitement and creativity. Providing you with socks that will make you perform in comfort and style.”

Getting an ActionCOACH

Jurgens and Hanno started coaching with ActionCOACH Lindie Malan in March 2021. They were at a point in their business where growth was happening fast and had been contemplating various scenarios but felt isolated and like they didn’t have anyone they could share some ideas and formulate a strategic plan with specific goals going forward.

For the first time since being in business, 6+ years (at the time), the two of them talked about a shared vision for Versus, sharing personal values with one another, did a SWOT analysis and decided on a couple of short term goals e.g. define the purpose statement for versus: To become the most loved performance brand in the world

They appointed an operational manager with great skills. This meant that both owners could delegate key tasks to this person which resulted in them both having more available time and energy to focus on building Versus. They have learnt many new important skills like how to hold staff accountable. They now know the importance of building a winning team with A-Class players.

Business Milestones

  1. Tremendous growth! Feb 2021 to Feb 2022 a 27% growth in revenue. Projected growth target Feb 2022 to Feb 2023 – 100% growth!
  2. They added additional revenue streams e.g. customised stocks, a pop-up store in Tygervalley Shopping Centre, grew the retail income supplying Sportsmans Warehouse, Total Sport and Cape Union Mart.
  3. Have also grown their global offering in the UK and the Middle East.
  4. Have grown their team.
  5. Have made some significant changes in their manufacturing processes – more efficient and cost effective.
  6. Have been featured on many TV shows.
  7. Partnered with huge brand like Asics and Garmin in promotional events.

Personal Moments

Hanno:
His stress levels have been able to come down since joining coaching and his business is no longer taking too much of his time. Him and his wife went on a two-week holiday to Mauritius earlier this year.

Jurgens:
He feels like he has been able to relax more and now understands the importance of having more time to spend with his wife and being able to exercise and do things ‘for himself’.

Both have been able to buy property and are building their personal wealth portfolio.

Where to next

The individual growth of their whole team has become important to them. ​Their whole team is now coaching with Lindie.

They are exhibiting at the build up to the London Marathon – their first overseas exhibition at such a big event. It is also their partners first time travelling overseas.

They plan to open more pop-up stores in various locations nationally.

They are expanding their current global footprint including the Australian and USA markets.

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Have some Questions?

See some of our most frequently asked questions… if you still have questions see more FAQ’s or explore our blog for articles covering business resources & tools for success.

So, how do we get started?2024-05-06T13:57:23+02:00

First, you need to get in touch with your local ActionCOACH as there’s some very simple paperwork to sign and you’re on your way. Next, you’ll need to invest a few hours showing your coach everything about your business. Together you’ll get a plan created – and then the work really starts! Remember, it may seem like a big job at the start but with an ActionCOACH business coach you’re sharing the load. Together, we’ll achieve great things.

Who is ActionCOACH?2024-05-06T12:51:26+02:00

ActionCOACH is the world’s number one business coaching firm. Started in 1993 by Brad Sugars, ActionCOACH is the largest business coaching company in the world with offices and business coaches from Singapore to Sydney to San Francisco. From the inception, ActionCOACH has been set up with you, the business owner in mind.

As the alternative to conventional and costly consulting firms, ActionCOACH is designed to give you both short-term assistance and long-term training through its affordable and effective mentoring approach.

Few companies have the experience in their field that ActionCOACH does, having worked with business owners both in group coaching sessions and one-on-one coaching programmes for more than twenty years.

In all of our coaching programmes, we are focused on our exclusive business building strategies that will help you achieve the ActionCOACH definition of a business; “A commercial, profitable enterprise that works, without you.”

ActionCOACH works with more than 15,000 clients every week in over 80 countries worldwide. The business owners, totaling in the hundreds of thousands, who ActionCOACH has helped over the years, can attest to the power and strength of the ActionCOACH system.

Based on sales, marketing, financial and business management systems, ActionCOACH not only shows you how to increase your business revenues and profits, often quite dramatically,  but also how to develop your business so that you, as the owner, can work less, relax more and enjoy business ownership, and it all starts with our coaches.

Our Business Coaches have broad and deep business experience, and are fellow business owners who have invested their time, money and energy to make their own various business ventures successful. They are truly every business owner’s unreasonable friend and because of that, your success truly does determine our success.

What is one-on-one coaching?2024-05-06T13:15:04+02:00

We offer many different coaching programs, all designed to help your business grow revenue and profits and while you can always start with a group coaching program, nothing gives you the results that one-on-one coaching does.

One-on-one coaching is the only program in which your ActionCOACH will work with you one-on-one for at least 12-months to make all of your goals a reality. There isn’t an area of your business that one-on-one coaching doesn’t touch.

From weekly coaching calls and goal setting sessions to working with you on your new marketing pieces, you will develop new sales strategies and business systems so you can work less and learn all you need to know to make your dreams come true.

Your monthly investment in one-on-one coaching ensures your ActionCOACH will dedicate a minimum of five hours a month to work with you on your sales, marketing, team building, business development and every element of the Action Plan you created during your Alignment Consultation.

We understand that every business is at different levels in their business and that’s why we’ve also developed multiple Group Coaching programs to fit the needs of every level.

Unlike a consultant, your personal ActionCOACH will do more than just show you what to do; he or she will be with you when you need them most as each idea takes shape, as each campaign is put into place, as you need the little pointers to make things happen. Your ActionCOACH will also be there when you need someone to talk to, when you’re faced with challenges or, most importantly, when you’re just not sure what to do next.

Your ActionCOACH will be there every step of the way.

Can ActionCOACH help your business like they have helped Versus Socks?

Complete the form and submit, once our team receives the form they will get in touch regarding how ActionCOACH programmes could help and benefit your business.

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