Case Study
Versus Socks
Meet Hanno & Jurgens
“ActionCOACH is very valuable for any business. Get a coach!” – Jurgens Uys & Hanno Lategan
Getting an ActionCOACH
Jurgens and Hanno started coaching with ActionCOACH Lindie Malan in March 2021. They were at a point in their business where growth was happening fast and had been contemplating various scenarios but felt isolated and like they didn’t have anyone they could share some ideas and formulate a strategic plan with specific goals going forward.
For the first time since being in business, 6+ years (at the time), the two of them talked about a shared vision for Versus, sharing personal values with one another, did a SWOT analysis and decided on a couple of short term goals e.g. define the purpose statement for versus: To become the most loved performance brand in the world
They appointed an operational manager with great skills. This meant that both owners could delegate key tasks to this person which resulted in them both having more available time and energy to focus on building Versus. They have learnt many new important skills like how to hold staff accountable. They now know the importance of building a winning team with A-Class players.
Business Milestones
- Tremendous growth! Feb 2021 to Feb 2022 a 27% growth in revenue. Projected growth target Feb 2022 to Feb 2023 – 100% growth!
- They added additional revenue streams e.g. customised stocks, a pop-up store in Tygervalley Shopping Centre, grew the retail income supplying Sportsmans Warehouse, Total Sport and Cape Union Mart.
- Have also grown their global offering in the UK and the Middle East.
- Have grown their team.
- Have made some significant changes in their manufacturing processes – more efficient and cost effective.
- Have been featured on many TV shows.
- Partnered with huge brand like Asics and Garmin in promotional events.
Where to next
The individual growth of their whole team has become important to them. Their whole team is now coaching with Lindie.
They are exhibiting at the build up to the London Marathon – their first overseas exhibition at such a big event. It is also their partners first time travelling overseas.
They plan to open more pop-up stores in various locations nationally.
They are expanding their current global footprint including the Australian and USA markets.
Have some Questions?
See some of our most frequently asked questions… if you still have questions see more FAQ’s or explore our blog for articles covering business resources & tools for success.
Yes – your ActionCOACH can do it for you. Your ActionCOACH can also train you to do it yourself, or simply critique the marketing pieces you’re using right now.
Should you want us to do it for you, you won’t get just one piece. We’ll design several for you to take to the market to test which one is the best performer. If it’s just a critique you’re after, we’ll work through your piece and offer feedback in terms of what to change, how to change it and what else you should do to make it effective.
Finally, we can recommend a variety of books or resource materials which provide a “home study” opportunity for you so you’ll know how to do it yourself next time.
Every great performer, whether it is an elite athlete, business legend or performing superstar, is surrounded by coaches and advisors.
As the world of business moves faster and gets more competitive, it’s difficult to keep up with all the changes in your industry – in addition to running your business every day.
Just like great athletes who find success by following the lead of a coach with a winning game plan, more business owners than ever before are turning to Business Coaches to help develop a winning game plan for their businesses.
Why? First of all, it’s very difficult to be truly objective about yourself. A Business Coach can be objective for you, and can see the “forest for the trees.”
A sports coach will make you focus on the game and will make you run more laps than you feel like. A good coach will also tell it like it is and will give you small pointers about the game and your competition. A great coach will listen and guide you to success.
Likewise, a business coach will make you focus on your business and hold you accountable to the things you should do and to where you want your business to be. Your ActionCOACH will also be like your one person Board of Directors. They will help you when it comes to your marketing, your sales, your training and every other area of your business.
Simply put, when you work with an ActionCOACH, they become your partner, your confidant, your mentor and most importantly, your unreasonable and best friend. This is how your ActionCOACH helps you make your dreams come true.
While we help many business owners overcome challenges, most of our clients are ambitious entrepreneurs who want to go further, faster. Whether you’re starting out, scaling up, or preparing to exit, business coaching provides a powerful edge to help you reach the next level.
Can ActionCOACH help your business like they have helped Versus Socks?
Complete the form and submit, once our team receives the form they will get in touch regarding how ActionCOACH programmes could help and benefit your business.
