Case Study

Super Star Swim School

Meet Nicki Taylor

“Before coaching I was running a business extremely blindly… I feel like I’m not moving backward anymore and I think that’s where coaching is needed. So often we become entrepreneurs but we don’t have the tools to do it and we can’t do it all… ActionCOACH shows you what you can do, what you should outsource and where your passion lies so that you can start doing that again.” – Nicki Taylor

Where it began

Nicki started Super Star Swim School in 2011 after dedicating her time to learning about the psychological needs of children and their reactions around water. She believes that learning to swim saves lives.

“Where creating a love for water is our passion! Meeting the needs of every swimmer is our goal. Having fun and giving the gift of a life skill is our game!”

Getting an ActionCOACH

Nicki started coaching with ActionCOACH Brendon Saunders in March 2021. Nicki was burnt-out and knew she needed help in her business and then found Brendon through BNI.

Nicki soon realised she was using the wrong people to help her in her business and that she needed to implement systems and the right staff so that they could handle the parts of the business she didn’t like or have the knowledge to do e.g accounting.

Brendon helped her change all that and now her business is thriving with her opening another two branches since starting and she has her eyes on an even bigger, fourth branch, opening soon.

Business Milestones

  1. Growth across all three branches over the last 18 months.
  2. Nicki improved her bottom-line every month.
  3. Nicki is the recipient of our ActionMAN award.

Personal Moments

Nicki now has more time on her hands and is no longer feeling burnt-out. She says these are her ‘aha’ moments since having an ActionCOACH:

  1. Outsourcing really works
  2. Systems are a fantastic help
  3. Measure measure measure
  4. Learning how to employ good staff who help make the business work

“I found my passion for my business again. I love setting goals and reaching them!”

Where to next

Nicki wants to open her fourth swim school on a massive property that has two swimming pools on it, in the Sandton area, she is excited to also be moving her family to Sandton in the process.

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How can you be sure this will work in my industry and in my business?2024-05-06T13:17:03+02:00

ActionCOACH is expert in the areas of sales, marketing, business development, business management and team building with literally hundreds of different profit building strategies, you’ll soon see how truly powerful our systemized approaches are.

Because you are the expert in your business and industry, together we can apply our systems to make your business more effective.

Our network of coaches all over the world and there is no type of business, industry or category that ActionCOACH hasn’t either worked with, managed, worked in or even owned that is the same or very similar to yours.

Our extensive network means when you hire an ActionCOACH, you hire the full resources of the entire ActionCOACH team to find a solution for any and every challenge you may have. Imagine hiring a company with the collective knowledge of thousands of experts, in virtually every industry, in every corner of the world, ready to help you?

How does business coaching work and what can I expect from a session?2025-04-08T11:18:42+02:00

Business coaching is a results driven approach focused on helping you grow your business, improve your operations, and achieve your goals. In your coaching sessions, you’ll work closely with an ActionCOACH Business Coach to address key challenges, implement systems, and create clear action steps. Every session is tailored to your business needs – with full accountability and support.

Can you also train my people?2024-05-06T13:55:13+02:00

Yes – in fact, we believe that training your people is almost as important as coaching you. Your ActionCOACH can provide you and your business with many different training modules, including TeamRICH, SalesRICH, PhoneRICH and ServiceRICH. You’ll be amazed at how much enthusiasm and commitment comes from your team as they experience each of our training programs.

Can ActionCOACH help your business like they have helped Super Star Swim School?

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