Case Study

Wicked Donuts

Meet Jeanne Brooks

“It’s an amazing experience to coach with ActionCOACH, they were able to give me a lot of insight into the different aspects of my business where I lacked experience.” – Jeanne Brooks

Where it began

Wicked Donuts started in 2014 from Jeanne’s home kitchen. It started as a little love project with a view to hopefully make a career change. Luckily the business quickly got traction and Jeanne could leave her day job and run Wicked Donuts full time.

Getting an ActionCOACH

Jeanne’s partner suggested she look into getting expert advice on how to run her business better, which is what led her to getting involved with ActionCOACH.

They started coaching with ActionCOACH Hein Kruger in 2019. He was instrumental in making some key hires, which allowed Jeanne to focus her attention in the right areas. He was instrumental in helping them navigate very challenging times when Covid hit. Having someone to discuss the best way forward with, was invaluable to them.

Business Milestones

  1. 2015- We opened our first store at the Pavilion shopping Centre. Our business went from a market table and WhatsApp orders to brick and mortar and a website with online ordering capability.
  2. 2015-2017– We opened 3 more stores.
  3. 2019- We started a retail channel through Spar.
  4. 2020-2022- Survived Covid!

Personal Moments

Hiring the right people and setting up systems to manage a lot of the admin Jeanne was dealing with, really helped to free up some personal time for herself.

Where to next

Stabilizing the business is key right now (post-covid). Once we have weathered the storm we are keen to explore potential growth and or partnerships that will take the business forward.

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Have some Questions?

See some of our most frequently asked questions… if you still have questions see more FAQ’s or explore our blog for articles covering business resources & tools for success.

Will it cost me extra to implement the strategies?2024-05-06T13:35:44+02:00

No, implementing the strategies is part of the ActionCOACH experience. Give your ActionCOACH just a half-hour and you’ll be shown how to turn your marketing into an investment that yields sales and profits rather than just running up your expenses.

In most cases, an ActionCOACH will actually save you money when that coach discovers areas that aren’t working for you or your business. For some marketing programs, you will need to spend some money to make some money.

Yet, when you follow our easy-to-use testing and measuring systems, you won’t be risking your money on each campaign. And when we find the campaigns that work, we make sure you keep profiting from them time and again.

Remember, when you default to the accounting way of saving costs, you can only add a few percentage points to your bottom line.

Following the ActionCOACH formulas, the returns from your sales and marketing can be exponential.

What is your guarantee?2024-05-06T13:37:51+02:00

We are the leading coaching company in the world and we are also the only coaching company of any kind to guarantee our work, because we know you will get results!

We Guarantee to get results, and that you’ll be able to “Find our Fee” in your business within 17-weeks of ActionCOACH coaching your company or your coaching is FREE.

Remember we are still your Business Coach and we can’t do your work for you. You ́re still the player, and it will always be up to you to take the field.

We will push you, cajole you, help you, be there for you, and even do some things with you but in the end you ́ve still got to DO the work.

Ultimately, only YOU can ever be truly accountable and responsible for your own success, but we will guarantee to provide the best service and support available, to answer your questions and challenges promptly, and offer you the most current and appropriate processes and approaches.

We are fully committed to helping you become successful (whether you like it at the time or not). Once we ́ve helped you set your goals and create your plan, we ́ll do whatever it takes to make sure that you achieve your goals, at the same time promoting a balanced lifestyle as an overriding theme in all we do.

This is to ensure you never compromise either the long- term health and success of you or your company, or your personal values and what ́s most important to you.

What results have other business owners seen?2024-05-06T13:39:27+02:00

Everything from owners previously working 60 hours a week down to working just 10… right through to revenue increases 100’s and even 1,000’s of percent. Our results speak for themselves, and are highlighted by specific examples featuring real people with real businesses, getting really great results.

There are three main reasons why this will work for you and your business.

First, your ActionCOACH business coach will help you get 100% focused on your goals and the step-by-step processes to get you there. This focus alone is amazing in its effect on you and your business results.

Second, your ActionCOACH will hold you accountable to get things done, not just the day-to-day running of the business, but for the dynamic growth of the business.

You’re making an investment in your success – and we’re going to get you there.

Third, your ActionCOACH is going to teach you as many of our three hundred and twenty eight profit building strategies as you may need.

So, whether your goal is to make more money, or work fewer hours or both, within a period of the next twelve months, your goals can become a reality. But don’t take our word for it. Just ask any of the thousands of existing ActionCOACH clients or the hundreds of thousands who have worked with ActionCOACH to achieve their dreams.

Can ActionCOACH help your business like they have helped Wicked Donuts?

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