Case Study

Varing Kwekery

Meet Jan Lubbinge

“Before ActionCOACH I had fallen so out of love with my business that I was ready to get rid of it.” – Jan Lubbinge

Where it began

Varing Kwekery, was founded in 1984 by Jan’s parents in their backyard and grew out of the demand of Jan’s horticulture clients who wanted the same exceptional quality potting soil for the plants that they were growing for the retail nursery market. This led to the development of a range of potting soils in 15 and 30 dm bags. It has since grown to become one of the most efficient organic suppliers to the horticultural industry.

Getting an ActionCOACH

Jan started coaching with ActionCOACH Bert Weenink in 2013, he felt that the business was stagnant and did not have a clear focus on how to drive the growth for the year ahead. They then set a 30% challenging growth target for the business which initially was easily achieved.

The range of planting materials that the business supplied to the market was relaunched in modern colourful packaging . This was made possible by a significant investment in a new FFS packing line with automated palletisation of the filled bags. This equipment is housed in a modern high rise store that was erected for this purpose.

The coaching journey is now almost 10 years young!

Business Milestones

  1. Winning the manufacturing / wholesale business of the year at BEF Awards 2016.
  2. Jan won the ActionMAN award in 2021.
  3. Jan was elected as Chair person for the SANA Growers Association in 2021.
  4. This year he was elected as VP for membership for SANA with the task of growing the membership.
  5. Jan has won numerous awards at ActionCOACH GrowthCLUBs over the years.

Personal Moments

Within a year of coaching Jan bought a new family car – a Dodge Ram to ensure they could travel safely and with enough space for the family.

Where to next

The business is currently in a consolidation phase due to the death of one of the shareholders. This has resulted in a reprioritisation of life goals and new staff had to be recruited to ensure the smooth administration of the business. The business has redefined their goals for the next 3 years and is once again looking at renewed growth, improving their cashflow and growing a great team.

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So, how do we get started?2024-05-06T13:57:23+02:00

First, you need to get in touch with your local ActionCOACH as there’s some very simple paperwork to sign and you’re on your way. Next, you’ll need to invest a few hours showing your coach everything about your business. Together you’ll get a plan created – and then the work really starts! Remember, it may seem like a big job at the start but with an ActionCOACH business coach you’re sharing the load. Together, we’ll achieve great things.

How does business coaching work and what can I expect from a session?2025-04-08T11:18:42+02:00

Business coaching is a results driven approach focused on helping you grow your business, improve your operations, and achieve your goals. In your coaching sessions, you’ll work closely with an ActionCOACH Business Coach to address key challenges, implement systems, and create clear action steps. Every session is tailored to your business needs – with full accountability and support.

What results have other business owners seen?2024-05-06T13:39:27+02:00

Everything from owners previously working 60 hours a week down to working just 10… right through to revenue increases 100’s and even 1,000’s of percent. Our results speak for themselves, and are highlighted by specific examples featuring real people with real businesses, getting really great results.

There are three main reasons why this will work for you and your business.

First, your ActionCOACH business coach will help you get 100% focused on your goals and the step-by-step processes to get you there. This focus alone is amazing in its effect on you and your business results.

Second, your ActionCOACH will hold you accountable to get things done, not just the day-to-day running of the business, but for the dynamic growth of the business.

You’re making an investment in your success – and we’re going to get you there.

Third, your ActionCOACH is going to teach you as many of our three hundred and twenty eight profit building strategies as you may need.

So, whether your goal is to make more money, or work fewer hours or both, within a period of the next twelve months, your goals can become a reality. But don’t take our word for it. Just ask any of the thousands of existing ActionCOACH clients or the hundreds of thousands who have worked with ActionCOACH to achieve their dreams.

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