Case Study

Biolink

Meet Karin & Marlize

“We struggled with how to sell ourselves as a service only business and I want to tell anyone that also has a service based business that ActionCOACH can help you so much in growing your business.” - Marlize & Karin

Where it began

The business was started by Deon and Karin Visser in 2008 when our oldest son was diagnosed with ADHD and Autism. We didn’t want to follow the medical route, because we believed that he required skills that medicine would not give him.

Deon is a professor in Chemistry and started doing research on what is out there that is backed by Science that would help our son. The program we used made a big difference and coming from a family of business owners, we saw a big opportunity to bring this program to more families in SA. A lot of children get labeled so fast and all skills that the brain need to function well can be taught.

Getting an ActionCOACH

We met ActionCOACH Diederick at a social media event and we knew that ActionCOACH was for us. We embraced the principles of the ActionCOACH brand and we immediately realised what we lacked. If you want to be really coached by someone you need to be teachable, trainable, and changeable. We had no turning back with him. He helped us to believe that we can be bigger and better. Then Marie Louise came into the picture and she carried on working with our agency owners.

Business Milestones

Three of our biggest milestones was having a SYSTEM that runs on AUTOPILOT, it was blood and tears to get there but it was so worth it ( timesaving). The second one was because of our SYSTEMS we could grow internationally and are currently expanding in Canada, Africa, and the USA. Thirdly winning the Female entrepreneur Award at BEFA ( i am not sure, it think it was in 2017).

Personal Moments

ActionCOACH had a major impact not only in business but also personally. As I said, the core values are exactly what we live by and we teach our children that as well. We can afford to go on yearly overseas holidays (prior to covid) and just did our first one in June again. But we have the freedom to run a business and we are not bound by location.

Where to next

ActionCOACH is part of the Biolink brand, we teach all our new agencies these principles and they run their business on the systems we put in place. We want to build the brand even bigger in SA, but having an international business gives us the freedom to earn $$$ and we do not have to put in any other effort than just supporting and growing what we have.

We have created a residual income through our marketing plan and the business will be our childrens when we are not around.

Having ADHD ourselves, we will never stop expanding, growing, and learning more. There is so many opportunities out there and if you know how to properly start and run a business, we can do anything. We will see where our paths will lead is.

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Who is ActionCOACH?2024-05-06T12:51:26+02:00

ActionCOACH is the world’s number one business coaching firm. Started in 1993 by Brad Sugars, ActionCOACH is the largest business coaching company in the world with offices and business coaches from Singapore to Sydney to San Francisco. From the inception, ActionCOACH has been set up with you, the business owner in mind.

As the alternative to conventional and costly consulting firms, ActionCOACH is designed to give you both short-term assistance and long-term training through its affordable and effective mentoring approach.

Few companies have the experience in their field that ActionCOACH does, having worked with business owners both in group coaching sessions and one-on-one coaching programmes for more than twenty years.

In all of our coaching programmes, we are focused on our exclusive business building strategies that will help you achieve the ActionCOACH definition of a business; “A commercial, profitable enterprise that works, without you.”

ActionCOACH works with more than 15,000 clients every week in over 80 countries worldwide. The business owners, totaling in the hundreds of thousands, who ActionCOACH has helped over the years, can attest to the power and strength of the ActionCOACH system.

Based on sales, marketing, financial and business management systems, ActionCOACH not only shows you how to increase your business revenues and profits, often quite dramatically,  but also how to develop your business so that you, as the owner, can work less, relax more and enjoy business ownership, and it all starts with our coaches.

Our Business Coaches have broad and deep business experience, and are fellow business owners who have invested their time, money and energy to make their own various business ventures successful. They are truly every business owner’s unreasonable friend and because of that, your success truly does determine our success.

Is business coaching only for struggling businesses?2025-04-08T11:20:07+02:00

While we help many business owners overcome challenges, most of our clients are ambitious entrepreneurs who want to go further, faster. Whether you’re starting out, scaling up, or preparing to exit, business coaching provides a powerful edge to help you reach the next level.

Why at least 12-months?2024-05-06T13:16:04+02:00

If you’ve been in business for more than a few weeks, you’ve seen at least one or two so-called ‘quick fixes’. Most consultants seem to think they can solve all your problems in a few hours or a few days.

At ActionCOACH, we believe long-term success means we aren’t just offering suggestions or doing the work for you; it means doing the work with you, showing you how to do it, working alongside you and creating success together.

Over the course of 12 months, you’ll work on different areas of your business. Each month, you’ll see your goals become a reality, you’ll gain both the confidence and the knowledge to make it happen again and again—even when the first 12 months of coaching is over.

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