Is your business reaching
its FULL potential?

Work Smarter

Earn More

Retire Better

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YEARS COACHING
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I am passionate about supporting business owners and leaders in achieving their vision of a better future. I lead with significance, coach with impact, and live with joy.

Who I Coach:

Running a growing business should not mean carrying the full weight alone. Many business owners reach a stage where the business looks successful on paper, yet daily operations still rely too heavily on them. Decision-making slows down, accountability weakens, and growth begins to feel more burdensome than rewarding.

I work closely with business owners and leadership teams to develop stronger leadership capability, implement effective management systems, and create clear structure around roles, accountability, and direction. The outcome is a business that performs consistently, builds capable leaders, and grows without constant reliance on the owner.

Why Choose Me as Your Coach?

  1. Honest & Transparent: I offer clear, direct feedback to help you move forward with confidence.
  2. Unshakeable Belief: I see your potential, even when you may not.
  3. Committed Partnership: I stay the course with you, no matter how challenging the journey becomes.

My Core Belief:

Each day is a gift filled with opportunity and choice. Living with intention and using those moments to move toward your definition of success is what creates a truly fulfilling life.

International Award Winning Business and Executive Coach

Fergus Ferguson

Gauteng, South Africa

012 460 9769
fergusmore@actioncoach.com
4.9★
Client Reviews

The coach behind the results

ActionCOACH FergusMOR has been helping business owners across Pretoria and South Africa transform their businesses for over 15 years. Part of the world's No.1 business coaching franchise.

"If I allow people to be just okay, then what I am saying is I want a company that is just okay. Anyone who knows me will tell you that is not what I am about."

— Bradley J Sugars, Founder, ActionCOACH
Schedule a FREE call

CHOOSE YOUR PATH TO GROWTH

Every programme is built on ActionCOACH’s globally proven system.

Group Coaching

ActionCLUB

Proven strategies in a supportive group environment at an accessible investment.


  • Weekly group coaching sessions
  • Time management & systems training
  • Sales & marketing fundamentals
  • Peer learning with other owners
  • Full resource library access

One-on-One Coaching
Most Popular

1-to-1 Business Coaching

Our signature programme — weekly personal sessions focused entirely on your business.


  • Weekly 1:1 sessions with your coach
  • Full 5 Ways implementation
  • Custom 90-day action plan
  • Sales, marketing & systems coaching
  • Team recruitment & retention
  • Direct accountability & support

Planning & Strategy

GrowthCLUB

Quarterly planning workshops and intensive seminars, including the 6 Steps programme.


  • Quarterly business planning sessions
  • 6 Steps to a Better Business workshop
  • GrowthCLUB quarterly planning day
  • Business health scorecard
  • Peer networking & learning

FAQ’s

A business coach gives you an outside perspective, proven systems, and accountability to help you grow faster and more strategically. Most business owners are too busy working in the business to see what is actually holding them back. A coach helps you identify gaps, focus on what matters most, and stay consistent with the actions that drive growth.

Coaching works because it combines strategy, structure, and accountability. Instead of guessing what to do next, you follow a proven system that has been tested across thousands of businesses. Regular coaching keeps you focused, helps you make better decisions, and ensures you actually implement the actions that grow revenue, profit, and team performance.

The process starts with a discovery session to understand your business, challenges, and goals. From there, a clear 90-day action plan is created. You then work through structured coaching sessions where you focus on strategy, systems, marketing, sales, and team development. Each session builds momentum and keeps you accountable so you consistently move toward measurable results.

The best time to start is now. Waiting usually means more lost time, missed opportunities, and continued frustration. Whether your business is growing or struggling, coaching helps you gain clarity and direction immediately so you can start improving results within the next 90 days.

We guarantee measurable improvement in your business when you follow the process and complete the agreed actions. If you do the work and don’t see results within the defined timeframe, coaching continues at no extra cost until you do. The system is designed to improve clarity, performance, and profitability when implemented correctly.

Next Business event:

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GrowthCLUB 2: Develop your 90-day Game Plan!

10 July @ 8:00 am

GrowthCLUB is our 90 Day planning session. It is a full-day workshop focused on business owners having a full day of uninterrupted thinking and planning guided by your coach. Learn the proven strategies business owners have used in the last 90 days to increase profits, build winning teams and work fewer hours. Listen. Take notes. Then adapt & adopt to get them working for you.

I’d love to hear from you!

For over 15 years, ActionCOACH has helped businesses overcome these challenges.
Their proven systems have delivered measurable results for hundreds of thousands
of businesses worldwide.

“Growth is never by mere chance; it is the result of forces working together.”

– James Cash Penney, Founder of JCPenney

📞
012 460 9769
✉️
fergusmore@actioncoach.com