Business & Executive Coach, Business Coach, Executive Coach

Craig Lourens

Gauteng,

South Africa

Contact: 079 388 5709

Email: craiglourens@actioncoach.com

Is Your Business Stuck, Overwhelming or Too Dependent on You?

If business growth has stalled and you are constantly solving problems, the real issue may be hidden gaps in your strategy, systems, team or leadership.

Take the Six Steps to Building a Business Self Assessment with Craig Lourens, a Business Coach in Johannesburg, to identify what is holding your business back and where to focus next for sustainable growth.

Executive & Business Coaching for Real People to Unlock their Potential, Turbocharge Actions and Be Successful.

What Does a Business Coach Do?

Are you a business owner wondering, “What does a Business Coach actually do?”

You’re not alone. This question gets searched thousands of times each month, and for good reason. A Business Coach isn’t just a mentor or a cheerleader, they’re a results-driven partner in your success.

Here’s a list of the top 10 things you can expect when working with me as your Business Coach:

1.

Get Clarity on Your Vision and Goals

2.

Be Held Accountable to Drives Your Results

3.

Discover A Fresh, Expert Perspective

4.

Unlock Tools to Streamline Your Business

5.

Guidance to Build a Winning Team

6.

Increased Confidence as a Leader

7.

Customized Marketing and Sales Strategies

8.

Improved Financial Mastery

9.

Problem-Solving for Your Biggest Challenges

10.

Work-Life Balance and Quality Family Time

Ready to Transform Your Business?

A Business Coach isn’t just a luxury, it’s an investment in your success and well-being. If you’re ready to take your business to the next level while reclaiming your personal time, let’s connect.

Book that Strategy session now and find out how. Let’s make this year your breakthrough year!

Working Hard but Still Not Making Enough Profit?

If revenue is growing but your business profit is not, hidden issues in your pricing, costs, cash flow or operations could be holding you back.

Complete the Profit Health Scorecard with Craig Lourens, Business Coach Johannesburg, to uncover where your profit is being lost and identify practical opportunities to build a healthier, more profitable business.

Meet Craig Lourens, an Internationally Certified Business Coach.

A Certified ActionCOACH Business Coach, with a B.Comm, a Charted Institute of Secretaries (CIS) and 30 years of Executive experience in multinational organisations.

Craig Lourens Business Coach Johannesburg ActionCOACH South Africa

Philosophy

Craig has helped over 1 500 business owners in 32 countries, achieve success. His philosophy is a win-win approach which allows businesspeople to emerge from the chaos of day-to-day operations into a leader managing a well-oiled business. Craig has been recognised throughout not only Africa, but also France, Central America and the Caribbean as providing businesspeople with the know-how that has enabled them to achieve their goals. He is so confident at ActionCOACH, in his ability to help eager businesspeople that he will only offer to coach if he can guarantee results.

Craig gained experience in all facets of the business cycle working at TotalEnergies heading up the optimisation of the global Retail business being based France and then more recently as the Head of Retail for Africa at Puma Energy. He is a specialist in Business Operational Management, Retail, Franchising, Project Management and Supply Chain. His practical experience of small business coupled with a track record of corporate level success makes him an invaluable resource to business owners.

Craig graduated from University of Natal with a B.Comm majoring in Business Administration, Sales & Marketing and Industrial Psychology. He completed his Chartered Institute of Secretaires through Wits Business School and sat his MBA through the University of Wales, UK. As a certified Business Coach with ActionCOACH, Craig is part of a team of 1 400 coaches in over 82 countries providing excellence in business advice to over 15 000 business owners on a weekly basis. With this network of brainpower, his business coach certification, continuing thirst for knowledge and his ability at breaking down complex issues into simple steps, Craig has all the tools to set his clients up for success.

Craig has been mentoring and developing people for years and has a keen interest in helping young people succeed to their maximum potential. He has three highly successful children, 2 sons and a stepdaughter, all of whom he is extremely proud. Craig also likes to keep his mind and body active by a daily gym routine. He lived in France for 6 years and has had the privilege to experience over 62 different countries around the world. This has cultivated an open mindset as well as a unique and creative perspective.

“I want to give a big shout out to Craig Lourens from ActionCOACH — my business coach who has really stood by me this past year. Craig, thank you for your unwavering commitment to your clients and for always being there. If you want to take your business to the next level, contact Craig. He inspires you to follow your dreams and then gives you the tools to get there. Thank you, Craig.”
– Rudy Olivier — Hunky Pallets

Business & Executive Coach, Business Coach, Executive Coach

Craig Lourens

Gauteng,

South Africa

Contact: 079 388 5709

Email: craiglourens@actioncoach.com

Why Use Craig Lourens as Your Business Coach?

Business coaching session with Craig Lourens Johannesburg

Running a business can be one of the most rewarding and challenging journeys in life. Too often, business owners find themselves overwhelmed, stuck in daily operations, and unsure of how to scale effectively, not because they lack ambition, but because they don’t have clear, written goals aligned to a long-term vision. Without direction, confidence fades and procrastination takes over.

As a Certified ActionCOACH Business Coach, with a B.Comm, a Charted Institute of Secretaries (CIS) and 30 years of Executive experience in multinational organisations, Craig coaches you how to unlock your business’s full potential by defining a clear vision, breaking it down into focused 90-day action plans, and, most importantly, holding you accountable to get there.

With the right plan and support, you’ll regain confidence, build momentum, and finally have a business that works for you.

Craig offers a complimentary 30 min session to explore where your business is at and recommends what you need to do to build the business you deserve.

Craig Lourens

ActionHERO award

2025

“I love my business coach, Craig Lourens. He gives us direction, he challenges us, and he makes us think about our business — about how we lead, and how we can help our managers and our people become better leaders. Cheers, Craig, you’re awesome.”
– Wozza Taylor — Wozza Meat Company

Craig Lourens Business Coach Johannesburg wins 2025 ActionHERO award

How’s Your Business Doing?

By taking our self-assessments, you will, in just a few minutes, find out exactly where your biggest growth opportunities lie, where your business is leaking profit. The results will enable you to know what to focus on next, helping you to move forward with clarity and control.

Self Assessment: Find the Gaps

Unsure of where you are on your business journey? You didn’t start your business to feel stuck, overwhelmed, or constantly chasing your tail, you started it for freedom, success, and impact. So why does it feel like the business is running you?

Take the Six Steps to Building a Business Assessment and find out where you stand with your business.

Self Assessment: Find the Profit

Let’s be honest… if hard work alone made businesses successful, you’d already be wildly rich. You’re not afraid of effort, you’re just tired of effort not paying off the way it should. The truth is, most business owners are only a few strategic shifts away from massive growth, and once you know what to change, everything starts to work the way it was meant to.

Take the Profit Health Scorecard Assessment and get peace of mind knowing where and how you can improve you profit.

What Programmes Does Craig Specialise in?

No fluff. No guesswork. Just results.

Let me help you turn your business into the high-performing, income-generating the machine it’s meant to be with one of my programmes.

1. One to One Business Coaching

What you get:

In weekly or bi-weekly sessions of up to1 hour you get: An Experience Business Professional with an International Accreditation where you get all aspects of your business developed, including but not restricted to:

  • Strategic Planning
  • Financial Management
  • Marketing/Advertising
  • Sales
  • Systems
  • Team
  • Personal Growth
  • Goal Setting
  • Accountability and Execution

2. Group Business Coaching

What you get:

In courses of 12 sessions taking place on a weekly basis for up to 90 minutes sessions you get:

  • An Experienced Business Professional with International Accreditation
  • A supportive, dynamic group of like-minded business owners
  • ActionCOACH’s systems and methodologies proven to be successful in 15,000 businesses a week over the last 30 years
  • A platform for shared insights, collaboration, and collective growth
  • Best-in-class business training for focussed areas of your business.
  • Groups consist of up to 12 delegates made up either of Business Owners, Business Executives or Manager from Companies.

3. Programmes

  • ActionCLUB
  • Business Mastery
  • Management Mastery
  • Leadership Mastery
  • Marketing Mastery

Upcoming Events

Book Now for one of Craig’s upcoming Executive & Business Coaching Events in Johannesburg North

  • ProfitCLUB Online

    ProfitCLUB Online

    August 4 @ 4:00 pm

    R995

    Join ProfitCLUB Online — a monthly coaching and networking session for entrepreneurs and business owners. Every 2nd Tuesday 16:00–17:00 Online Investment: R995 Get practical strategies Peer support Accountability to grow your business.

  • Women’s month FEMINAR – Unstoppably you

    Women’s month FEMINAR – Unstoppably you

    August 14 @ 9:00 am

    R250

    This Women's Month, come show up for yourself and your business. Join us for real strategies to grow further, lead louder, and rise without burning out — alongside guest speakers Melissa M, Charlotte Page, and Harry Welby-Cooke. Date: 14 August 2026 Time: 9:00 – 13:00 Venue: Radisson Blu Gautrain Hotel, Sandton Price: R250 per ticket [...]

Business Vitamins

from Craig Lourens, ActionCOACH in Johannesburg North

Strategic vitamins are strategies, tips, methodologies and ideas which will help you with your business. Take a look and book a call to find out more … the call comes to you with our compliments. Our motto is: “Serious about Your Success”, book that call and find out how serious!

Testimonials

  • Testimonial from Basetsana Molefyane of SolarAfrica

    Basetsana Molefyane, Grid Engineer at SolarAfrica, just completed our 12-week management course and the transformation was real! With a well-structured program, she gained the confidence and tools to step into leadership, manage herself with intention, and run more effective meetings. [...]

  • Testimonial from Larreth Jimu of Melsoft Academy

    Struggling to grow your business? Watch how Coach Craig & ActionCOACH helped transform Melsoft Academy from a hustle into a thriving success! Larreth Jimu shares his incredible journey of strategic growth, mentorship, and results. Don’t miss this inspiring testimonial! Running [...]

Frequently asked questions

How can a business coach help my business grow?

Most business owners are so busy working IN their business that they never get to work ON it. A business coach gives you the outside perspective you can’t give yourself. We identify what’s holding you back, close the gaps and build a clear roadmap to get you where you want to go, faster, and with far less trial and error. Growth doesn’t happen by accident. It happens by design.

Ask yourself this: what is staying exactly where you are costing you? In time, in money, in stress? Our clients see an average profit increase of 61% year on year. That’s not a promise, that’s a track record. The real question isn’t whether coaching is worth it. It’s whether you can afford not to.

Profit isn’t just about selling more. It’s about knowing your numbers, plugging the leaks and making smarter decisions with what you already have. Money Mastery, understanding your cash flow, your margins and your KPIs, is where it starts. When you know exactly where every rand is going, you stop bleeding profit and start building it.

Scaling without a foundation is just organised chaos. Before you scale, you need systems that run without you, a team that performs without you and marketing that generates leads without you. Scale happens when your people and your systems work together seamlessly. Get those two things right, and growth becomes exciting instead of terrifying.

Great people don’t automatically become great performers. They need clear expectations, real accountability and a leader who inspires rather than micromanages. When you build the right culture with KPIs, structure and genuine investment in your people, you stop being the bottleneck and start being the leader your business needs.

A business coach is part strategist, part accountability partner and part mirror. We help you see what you can’t see when you’re deep in the day-to-day. We bring proven frameworks, ask the hard questions and walk alongside you to implement real change. Not theory. Not fluff. Practical strategies that move the needle.

Stop competing on price, that’s a race to the bottom and nobody wins. Instead, build a clear niche and a compelling reason for customers to choose you over everyone else. When your marketing speaks directly to the right people with the right message, customers come to you for value, not discounts. Marketing is an investment, not a cost. Treat it that way.

It starts with knowing exactly where you are and being brutally honest about where you want to go. From there, it’s about setting a clear vision, understanding your numbers and building a step-by-step plan to close the gap. Strategy without execution is just a wish list. The businesses that grow are the ones that plan with intention and act with discipline.

Here’s the truth most business owners miss: skill builds a job; systems build a business. Every time you do something repeatedly in your business, there should be a system for it. Checklists, processes, platforms, whatever the form, the goal is the same. Take your knowledge out of your head and put it into a repeatable structure that anyone can follow. That’s how you stop being the system and start owning one.

More Questions?

Articles & resources

  • Roll on more November’s 2025! – ActionCOACH Craig Lourens

    What a November its been for me. Some highlights: - Our ActionCOACH brand relaunch - ActionCOACH conference where I won ActionHERO award - Awarded Global ActionCOACH partner of the week - Interviewed on TV all about GrowthCLUB Roll on more [...]

  • Business Vitamin: 5 Marketing Moves Every Business Must Make

    By Craig Lourens, Business Coach – ActionCOACH Let’s get straight to it. Most business owners don’t have a marketing problem—they have a visibility problem. If your business is living off word-of-mouth and referrals, you’re riding a revenue rollercoaster: busy one [...]

  • 5 Simple Sales Strategies

    5 Simple Sales Strategies, when done constantly, will increase your Sales Teams Performances By: Craig Lourens, ActionCOACH Business Coach   Set clear goals and expectations: As a sales manager, it is essential to establish clear goals and expectations for your team. [...]

  • Grow Into Your Goals: The Mindset Every Business Owner Needs to Succeed

    By: Craig Lourens, ActionCOACH Business Coach Success isn’t just about skill—it’s about mindset. You can have the best products, the most advanced services, or years of experience, but if your mindset isn’t dialled in, your business (and your well-being) will suffer. [...]

  • Proven Strategies to Boost Profits in Your Business

    By: Craig Lourens, ActionCOACH Business Coach Every business owner dreams of increasing profits, but many struggle with where to start. The good news? Boosting your profits doesn’t have to mean working longer hours or taking on unnecessary risks. With the right [...]

  • Feminine Strength in Failure: 5 Reasons Why Setbacks Can Be Your Greatest Ally

    Success isn’t about perfection. It’s about rising again and again,  and that’s where women shine. By: Craig Lourens, ActionCOACH Business Coach In a powerful conversation on the Big Success Podcast, Terry Fossum reminded us of a truth women in business often [...]

Craig Lourens Business Coach Johannesburg ActionCOACH South Africa

Contact

  • 079 388 5709
  • craiglourens@actioncoach.com

Get in Touch with Craig Today!

Enquire About: *

  • 079 388 5709
  • craiglourens@actioncoach.com

Get in touch with Craig Today!