Business & Executive Coach, Business Coach, Executive Coach
Craig Lourens
Gauteng,
South Africa
Contact: 079 388 5709
Email: craiglourens@actioncoach.com
Executive & Business Coaching for Real People to Unlock their Potential, Turbocharge Actions and Be Successful.
How’s Your Business Doing?
By taking our self-assessments, you will, in just a few minutes, find out exactly where your biggest growth opportunities lie, where your business is leaking profit. The results will enable you to know what to focus on next, helping you to move forward with clarity and control.
Meet Craig Lourens, an Internationally Certified Business Coach.
A Certified ActionCOACH Business Coach, with a B.Comm, a Charted Institute of Secretaries (CIS) and 30 years of Executive experience in multinational organisations.
“I want to give a big shout out to Craig Lourens from ActionCOACH — my business coach who has really stood by me this past year. Craig, thank you for your unwavering commitment to your clients and for always being there. If you want to take your business to the next level, contact Craig. He inspires you to follow your dreams and then gives you the tools to get there. Thank you, Craig.”
– Rudy Olivier — Hunky Pallets
What Does a Business Coach Do?
Are you a business owner wondering, “What does a Business Coach actually do?”
You’re not alone. This question gets searched thousands of times each month, and for good reason. A Business Coach isn’t just a mentor or a cheerleader, they’re a results-driven partner in your success.
Here’s a list of the top 10 things you can expect when working with me as your Business Coach:
Ready to Transform Your Business?
A Business Coach isn’t just a luxury, it’s an investment in your success and well-being. If you’re ready to take your business to the next level while reclaiming your personal time, let’s connect.
Book that Strategy session now and find out how. Let’s make this year your breakthrough year!
Why Use Craig Lourens as Your Business Coach?
Running a business can be one of the most rewarding and challenging journeys in life. Too often, business owners find themselves overwhelmed, stuck in daily operations, and unsure of how to scale effectively, not because they lack ambition, but because they don’t have clear, written goals aligned to a long-term vision. Without direction, confidence fades and procrastination takes over.
As a Certified ActionCOACH Business Coach, with a B.Comm, a Charted Institute of Secretaries (CIS) and 30 years of Executive experience in multinational organisations, Craig coaches you how to unlock your business’s full potential by defining a clear vision, breaking it down into focused 90-day action plans, and, most importantly, holding you accountable to get there.
With the right plan and support, you’ll regain confidence, build momentum, and finally have a business that works for you.
Craig offers a complimentary 30 min session to explore where your business is at and recommends what you need to do to build the business you deserve.
Craig Lourens
ActionHERO award
2025
“I love my business coach, Craig Lourens. He gives us direction, he challenges us, and he makes us think about our business — about how we lead, and how we can help our managers and our people become better leaders. Cheers, Craig, you’re awesome.”
– Wozza Taylor — Wozza Meat Company
Upcoming Events
Book Now for one of Craig’s upcoming Executive & Business Coaching Events in Johannesburg North
Business Vitamins
from Craig Lourens, ActionCOACH in Johannesburg North
Strategic vitamins are strategies, tips, methodologies and ideas which will help you with your business. Take a look and book a call to find out more … the call comes to you with our compliments. Our motto is: “Serious about Your Success”, book that call and find out how serious!
Testimonials
Articles & resources
The Six Steps to Freedom. By Craig Lourens If your business only works when you do, you don’t own a business, you own a job. That’s the uncomfortable conclusion that most entrepreneurs come to at some point. The business you [...]
There is a lot of tension in the business community right now. You’re hearing it in conversation, you’re hearing it in decision-making and you’re hearing it in the tone of even the most experienced leaders. Rising fuel prices are [...]
By: Craig Lourens, ActionCOACH Business Coach At the start of the financial year, many business owners take a moment to reflect on the past year. What worked. What didn’t. Where did the business move forward, and where did it feel stuck. [...]
Key Takeaways Great managers are both managers and leaders — they build productivity and inspire passion and focus. Don’t choose between managing and leading — the most effective leaders wear both hats with pride. Management ensures competence, rhythm, accountability, performance [...]
By: Craig Lourens, ActionCOACH Business Coach I see too many business owners working crazy hard but still feeling pulled in every direction. This Friday’s workshop isn’t about theory, motivation, or fancy jargon. It’s about helping you: * get clear on [...]
Key Takeaways If your business only works when you do, it’s not really a business — it’s a job. Systems are the bridge from busyness to business ownership. A system means doing something the same way every time so outcomes [...]