Business & Executive Coach, Business Coach, Executive Coach
Craig Lourens
Gauteng,
South Africa
Contact: 079 388 5709
Email: craiglourens@actioncoach.com
Executive & Business Coaching for Real People to Unlock their Potential, Turbocharge Actions and Be Successful.
The Profit Health Scorecard is a fast, online tool that reveals how your company stacks up across five critical drivers of profit:
- Lead generation – attracting new customers
- Conversion rate – turning enquiries into sales
- Number of transactions – encouraging repeat purchases
- Average dollar sale – increasing the value of each sale
- Profit margins – keeping costs under control
In just minutes, you’ll get a Profit Maximiser Score that highlights your strengths and pinpoints where small changes can deliver big results.
Take the scorecard today and uncover the fastest path to higher profitability.
What Does a Business Coach Do?
Are you a business owner wondering, “What does a Business Coach actually do?”
You’re not alone. This question gets searched thousands of times each month, and for good reason. A Business Coach isn’t just a mentor or a cheerleader, they’re a results-driven partner in your success.
Here’s a list of the top 10 things you can expect when working with me as your Business Coach:
Ready to Transform Your Business?
A Business Coach isn’t just a luxury, it’s an investment in your success and well-being. If you’re ready to take your business to the next level while reclaiming your personal time, let’s connect.
Book that Strategy session now and find out how. Let’s make this year your breakthrough year!
Why Use Craig Lourens as Your Business Coach?
Running a business can be one of the most rewarding and challenging journeys in life. Too often, business owners find themselves overwhelmed, stuck in daily operations, and unsure of how to scale effectively, not because they lack ambition, but because they don’t have clear, written goals aligned to a long-term vision. Without direction, confidence fades and procrastination takes over.
As a Certified ActionCOACH Business Coach, with a B.Comm, a Charted Institute of Secretaries (CIS) and 30 years of Executive experience in multinational organisations, Craig coaches you how to unlock your business’s full potential by defining a clear vision, breaking it down into focused 90-day action plans, and, most importantly, holding you accountable to get there.
With the right plan and support, you’ll regain confidence, build momentum, and finally have a business that works for you.
Craig offers a complimentary 30 min session to explore where your business is at and recommends what you need to do to build the business you deserve.
Craig Lourens
ActionHERO award
2025
Upcoming Events
Book Now for one of Craig’s upcoming Executive & Business Coaching Events in Johannesburg North
Business Vitamins
from Craig Lourens, ActionCOACH in Johannesburg North
Strategic vitamins are strategies, tips, methodologies and ideas which will help you with your business. Take a look and book a call to find out more … the call comes to you with our compliments. Our motto is: “Serious about Your Success”, book that call and find out how serious!
Testimonials
Articles & resources
There is a lot of tension in the business community right now. You’re hearing it in conversation, you’re hearing it in decision-making and you’re hearing it in the tone of even the most experienced leaders. Rising fuel prices are [...]
By: Craig Lourens, ActionCOACH Business Coach At the start of the financial year, many business owners take a moment to reflect on the past year. What worked. What didn’t. Where did the business move forward, and where did it feel stuck. [...]
Key Takeaways Great managers are both managers and leaders — they build productivity and inspire passion and focus. Don’t choose between managing and leading — the most effective leaders wear both hats with pride. Management ensures competence, rhythm, accountability, performance [...]
By: Craig Lourens, ActionCOACH Business Coach I see too many business owners working crazy hard but still feeling pulled in every direction. This Friday’s workshop isn’t about theory, motivation, or fancy jargon. It’s about helping you: * get clear on [...]
Key Takeaways If your business only works when you do, it’s not really a business — it’s a job. Systems are the bridge from busyness to business ownership. A system means doing something the same way every time so outcomes [...]
Key Takeaways Success doesn’t come from good intentions — it comes from clear goals, structured plans, and disciplined execution. Effective goal setting starts with a 10-year vision to provide direction and purpose for everyday choices. Break big goals into 5-year [...]