Business & Executive Coach, Business Coach, Executive Coach

Craig Lourens

Gauteng,

South Africa

Contact: 079 388 5709

Email: craiglourens@actioncoach.com

Executive & Business Coaching for Real People to Unlock their Potential, Turbocharge Actions and Be Successful.

Take the Profit Health Scorecard today to see how your business stacks up across five critical drivers of profit.

The Profit Health Scorecard is a fast, online tool that reveals how your company stacks up across five critical drivers of profit:

  • Lead generation – attracting new customers
  • Conversion rate – turning enquiries into sales
  • Number of transactions – encouraging repeat purchases
  • Average dollar sale – increasing the value of each sale
  • Profit margins – keeping costs under control

In just minutes, you’ll get a Profit Maximiser Score that highlights your strengths and pinpoints where small changes can deliver big results.

Take the scorecard today and uncover the fastest path to higher profitability.

Meet Craig Lourens, an Internationally Certified Business Coach.

A Certified ActionCOACH Business Coach, with a B.Comm, a Charted Institute of Secretaries (CIS) and 30 years of Executive experience in multinational organisations.

Craig Lourens Business Coach Johannesburg ActionCOACH South Africa

Philosophy

Craig has helped over 1 500 business owners in 32 countries, achieve success. His philosophy is a win-win approach which allows businesspeople to emerge from the chaos of day-to-day operations into a leader managing a well-oiled business. Craig has been recognised throughout not only Africa, but also France, Central America and the Caribbean as providing businesspeople with the know-how that has enabled them to achieve their goals. He is so confident at ActionCOACH, in his ability to help eager businesspeople that he will only offer to coach if he can guarantee results.

Craig gained experience in all facets of the business cycle working at TotalEnergies heading up the optimisation of the global Retail business being based France and then more recently as the Head of Retail for Africa at Puma Energy. He is a specialist in Business Operational Management, Retail, Franchising, Project Management and Supply Chain. His practical experience of small business coupled with a track record of corporate level success makes him an invaluable resource to business owners.

Craig graduated from University of Natal with a B.Comm majoring in Business Administration, Sales & Marketing and Industrial Psychology. He completed his Chartered Institute of Secretaires through Wits Business School and sat his MBA through the University of Wales, UK. As a certified Business Coach with ActionCOACH, Craig is part of a team of 1 400 coaches in over 82 countries providing excellence in business advice to over 15 000 business owners on a weekly basis. With this network of brainpower, his business coach certification, continuing thirst for knowledge and his ability at breaking down complex issues into simple steps, Craig has all the tools to set his clients up for success.

Craig has been mentoring and developing people for years and has a keen interest in helping young people succeed to their maximum potential. He has three highly successful children, 2 sons and a stepdaughter, all of whom he is extremely proud. Craig also likes to keep his mind and body active by a daily gym routine. He lived in France for 6 years and has had the privilege to experience over 62 different countries around the world. This has cultivated an open mindset as well as a unique and creative perspective.

What Does a Business Coach Do?

Are you a business owner wondering, “What does a Business Coach actually do?”

You’re not alone. This question gets searched thousands of times each month, and for good reason. A Business Coach isn’t just a mentor or a cheerleader, they’re a results-driven partner in your success.

Here’s a list of the top 10 things you can expect when working with me as your Business Coach:

1.

Get Clarity on Your Vision and Goals

2.

Be Held Accountable to Drives Your Results

3.

Discover A Fresh, Expert Perspective

4.

Unlock Tools to Streamline Your Business

5.

Guidance to Build a Winning Team

6.

Increased Confidence as a Leader

7.

Customized Marketing and Sales Strategies

8.

Improved Financial Mastery

9.

Problem-Solving for Your Biggest Challenges

10.

Work-Life Balance and Quality Family Time

Ready to Transform Your Business?

A Business Coach isn’t just a luxury, it’s an investment in your success and well-being. If you’re ready to take your business to the next level while reclaiming your personal time, let’s connect.

Book that Strategy session now and find out how. Let’s make this year your breakthrough year!

Why Use Craig Lourens as Your Business Coach?

Business coaching session with Craig Lourens Johannesburg

Running a business can be one of the most rewarding and challenging journeys in life. Too often, business owners find themselves overwhelmed, stuck in daily operations, and unsure of how to scale effectively, not because they lack ambition, but because they don’t have clear, written goals aligned to a long-term vision. Without direction, confidence fades and procrastination takes over.

As a Certified ActionCOACH Business Coach, with a B.Comm, a Charted Institute of Secretaries (CIS) and 30 years of Executive experience in multinational organisations, Craig coaches you how to unlock your business’s full potential by defining a clear vision, breaking it down into focused 90-day action plans, and, most importantly, holding you accountable to get there.

With the right plan and support, you’ll regain confidence, build momentum, and finally have a business that works for you.

Craig offers a complimentary 30 min session to explore where your business is at and recommends what you need to do to build the business you deserve.

Craig Lourens

ActionHERO award

2025

Craig Lourens Business Coach Johannesburg wins 2025 ActionHERO award

What Programmes Does Craig Specialise in?

No fluff. No guesswork. Just results.

Let me help you turn your business into the high-performing, income-generating the machine it’s meant to be with one of my programmes.

1. One to One Business Coaching

What you get:

In weekly or bi-weekly sessions of up to1 hour you get: An Experience Business Professional with an International Accreditation where you get all aspects of your business developed, including but not restricted to:

  • Strategic Planning
  • Financial Management
  • Marketing/Advertising
  • Sales
  • Systems
  • Team
  • Personal Growth
  • Goal Setting
  • Accountability and Execution

2. Group Business Coaching

What you get:

In courses of 12 sessions taking place on a weekly basis for up to 90 minutes sessions you get:

  • An Experienced Business Professional with International Accreditation
  • A supportive, dynamic group of like-minded business owners
  • ActionCOACH’s systems and methodologies proven to be successful in 15,000 businesses a week over the last 30 years
  • A platform for shared insights, collaboration, and collective growth
  • Best-in-class business training for focussed areas of your business.
  • Groups consist of up to 12 delegates made up either of Business Owners, Business Executives or Manager from Companies.

3. Programmes

  • ActionCLUB
  • Business Mastery
  • Management Mastery
  • Leadership Mastery
  • Marketing Mastery

Upcoming Events

Book Now for one of Craig’s upcoming Executive & Business Coaching Events in Johannesburg North

  • Have Your Set Your Business Up for Success?

    Have Your Set Your Business Up for Success?

    May 5 @ 4:00 pm

    R12000

    Business Mastery: 12 Sessions Five reasons why a business is set to fail: No up to date goals No daily, weekly or monthly ACTION plans No disciplined management practices No motivated employees No time to spend with your family Unlock Your Full Potential to SUCCEED! Join Our 90 min per week session held over 12 [...]

  • First 6 steps by Craig Lourens

    First 6 steps by Craig Lourens

    May 15 @ 10:30 am

    R175

    Small Business, BIG RESULTS From Startup Chaos to Profitable Control Running a business shouldn’t feel like CHAOS. Learn how to turn CONTROL into PROFIT! Discover the proven 6 Steps to a Better Business Grow your profits (Clients report 61% growth!) Free up your time Build a high-performing team Create systems for consistency Booking link: SMALL [...]

  • Growth Club

    Growth Club

    May 21 @ 9:00 am

    R5995

    Details: Thursday, 21 May 2026 09h00 – 15h00 Indaba Hotel, Fourways Bridge the gap between knowledge and execution. Apply three proven frameworks: The 5 Ways Distinction The Power of One Investment: 1-to-1 Coaching Clients: Included BNI / ActionCLUB Members: R850 (venue fee) All Other Business Owners: R5,995 ex VAT (Lunch and refreshments included) Hosted by: [...]

Business Vitamins

from Craig Lourens, ActionCOACH in Johannesburg North

Strategic vitamins are strategies, tips, methodologies and ideas which will help you with your business. Take a look and book a call to find out more … the call comes to you with our compliments. Our motto is: “Serious about Your Success”, book that call and find out how serious!

Testimonials

  • Testimonial from Larreth Jimu of Melsoft Academy

    Struggling to grow your business? Watch how Coach Craig & ActionCOACH helped transform Melsoft Academy from a hustle into a thriving success! Larreth Jimu shares his incredible journey of strategic growth, mentorship, and results. Don’t miss this inspiring testimonial! Running [...]

  • Testimonial from Tendai Matunhire of SolarAfrica

    Tendai Matunhire, Financial Manager at SolarAfrica, completed the 12-week management course with a brand-new skill set and a renewed passion for leadership. The program provided a valuable learning experience that’s already making an impact in his role. Join Growth CLUB—a [...]

Frequently asked questions

What is one-on-one coaching?

We offer many different coaching programs, all designed to help your business grow revenue and profits and while you can always start with a group coaching program, nothing gives you the results that one-on-one coaching does.

One-on-one coaching is the only program in which your ActionCOACH will work with you one-on-one for at least 12-months to make all of your goals a reality.

ActionCOACH is an expert in the areas of sales, marketing, business development, business management, and team building and, with literally hundreds of different profit-
building strategies, you’ll soon see how truly powerful our systemized approaches are.

Because you are the expert in your business and industry, together we can apply our systems to make your business more effective.

With our global network of coaches, there is not a type of business, industry or category that ActionCOACH hasn’t either worked with, managed, worked in or even owned that
is the same or very similar to yours. Our extensive network means when you hire an ActionCOACH, you hire the full resources of the entire ActionCOACH community to find a solution for any and will improve your business, or you don’t pay. It doesn’t get any simpler than that.

Because of our guarantee, you won’t have to break the bank to work with an ActionCOACH. In fact, working with an ActionCOACH will bring you increased profit and revenues.

Everything you do with your personal ActionCOACH is a true investment in your future. Not only will you begin to create great results in your business, you’ll end up with an entrepreneurial education that is second-to-none.

Right now! Before you take another step, waste any more money, lose another sale, work too many more hours, miss another family event, or forget another special occasion, you need to call ActionCOACH today.

There’s no time like the present to get started on your dreams and goals. The biggest mistake you can make is doing nothing.

More Questions?

Articles & resources

  • New Year, New Goals: How to Turn Good Intentions into Real Results

    Key Takeaways Success doesn’t come from good intentions — it comes from clear goals, structured plans, and disciplined execution. Effective goal setting starts with a 10-year vision to provide direction and purpose for everyday choices. Break big goals into 5-year [...]

  • An Outlook for 2026 Business Owners

    By: Craig Lourens, ActionCOACH Business Coach As South Africa enters 2026, business owners across every industry are stepping into a year that brings both challenge and opportunity. While the broader economy will still be under pressure, the year ahead offers [...]

  • Roll on more November’s 2025! – ActionCOACH Craig Lourens

    What a November its been for me. Some highlights: - Our ActionCOACH brand relaunch - ActionCOACH conference where I won ActionHERO award - Awarded Global ActionCOACH partner of the week - Interviewed on TV all about GrowthCLUB Roll on more [...]

  • Business Vitamin: 5 Marketing Moves Every Business Must Make

    By Craig Lourens, Business Coach – ActionCOACH Let’s get straight to it. Most business owners don’t have a marketing problem—they have a visibility problem. If your business is living off word-of-mouth and referrals, you’re riding a revenue rollercoaster: busy one [...]

  • 5 Simple Sales Strategies

    5 Simple Sales Strategies, when done constantly, will increase your Sales Teams Performances By: Craig Lourens, ActionCOACH Business Coach   Set clear goals and expectations: As a sales manager, it is essential to establish clear goals and expectations for your team. [...]

  • Grow Into Your Goals: The Mindset Every Business Owner Needs to Succeed

    By: Craig Lourens, ActionCOACH Business Coach Success isn’t just about skill—it’s about mindset. You can have the best products, the most advanced services, or years of experience, but if your mindset isn’t dialled in, your business (and your well-being) will suffer. [...]

Craig Lourens Business Coach Johannesburg ActionCOACH South Africa

Contact

  • 079 388 5709
  • craiglourens@actioncoach.com

Get in Touch with Craig Today!

Enquire About: *

  • 079 388 5709
  • craiglourens@actioncoach.com

Get in touch with Craig Today!