The Importance of Adaptability
There are many changes in our lives right now. The online/virtual world is booming. One of my favourites right now, apart from pub quizzing and dancing to my friend’s online disco on a Thursday night ( https://www.youtube.com/watch?v=Xb1QxFk8kGg) is online safaris with WildEarth.
Having been on many safaris in South Africa I am always more interested in the small things rather than a sleeping lion. We can learn a lot from nature about how to survive and, more importantly, thrive through this pandemic. My favourite story is that of the Common Diadem butterfly. The African Monarch is actually poisonous to birds due to its diet and predators have learned to steer well clear. The Diadem, who is not poisonous, has adopted the same pattern to fool the birds into believing they are also toxic. That is a phenomenal feat.
In this uncertain time it is crucial that we learn what others are doing to adapt to this new environment and how they are pivoting their businesses, what new or intensified marketing campaigns they are adopting and how they are cutting costs. This is the time to do what we should have done a long time ago in order to thrive.