Small Business Big Results 6 Steps
The Six Steps to Freedom.
By Craig Lourens
If your business only works when you do, you don’t own a business, you own a job. That’s the uncomfortable conclusion that most entrepreneurs come to at some point. The business you started exists because you are really good at what you do; you solve issues, add value and help people with their problems. However, along the way the business began to rely upon you. Every sale, decision made and problem you solve depends on you.
That’s not freedom; that’s a trap. The good news? There’s a way out.
ActionCOACH’s 6 Steps to a Better Business is a proven framework for small business owners to get big results. It’s not theory. It’s not fluff. It’s a practical methodology that moves you from chaos to control, from stress to freedom and from “just surviving” to scaling.
Step 1: Mastery. This requires a solid base for your business before you can develop with confidence. Mastery consists of mastering the basics in a way that set you up for success. There are 4 elements of mastery which must be fully understood and implemented:
- Destination Mastery: Set vision, mission and 5-year goals.
- Money Mastery: Know your cash flow, profitability, KPIs.
- Time Mastery: Become masters of time. Work on the business, not in the business, learn to do your job.
- Delivery Mastery: Deliver the product or service with consistency so customers praise and refer.
Growth only magnifies issues and challenges without mastery implemented properly. With dedicated discipline mastery sets your business up for sustainable growth and growth multiplies results.
Step 2: Marketing. Competing on price is a race to the bottom. Marketing is about building a unique selling proposition that sets you apart. The marketing must be treated as an investment, not a cost, every campaign is tangible and targeted, with a return on the investment, not just what it costs. When you own a niche, customers go to you for value, not discounts. Develop your niche with clear outcome based marketing.
Step 3: Leverage. This is where small businesses start feeling big, leverage. It’s about building systems, that enable the business to run consistently as expected. Each system you implement begins your journey to freedom. From checklists to CRM platforms, the repeatability matters. These systems reduce errors, improve cash flow and make your schedule happier. It’s not about the form of system or application you use, it’s about transferring your skill to a repeatable a system. Let’s not forget that skill builds a job. Systems build a business!
Step 4: Team. As your business grows not only will you need systems, but also people. In the business world, a high-performing team means finding, inspiring, and keeping people who produce results. High expectations, KPIs, and accountability systems create the conditions for great people to become great performers. With the right people in place, your are free to stop being the bottleneck and become the leader of an expanding business.
Step 5: Scale. Scale is when systems and people work together seamlessly in synergy. Cash flow is predictable. The growth is exciting rather than frightening. You now have the power to explore channels for exponential growth. Partnerships, collaborations and strategic alignments effectively executed in alignment bring about the smooth scaling without chaos. Synergetic scaling is the fuel that powers enduring, sustainable growth.
Step 6: Freedom. And this is where the magic occurs. The results are at the level that which gives you an exponential growth and now you have freedom of choice, your choice. Customers, revenue and profits can all be multiplied. You can take step back and allow the business to run apart from you. You can sell it as an asset if you want. Results are the product of building a business in a disciplined and determined way. Once followed you will be set free to live a life of intention.
Small Business, BIG Results in Action. Small business owners who use the 6 Steps experience remarkable results:
- Exponential, Profit increases. 61% annually, year on year, is the ActionCOACH base model.
- Targeted numbers turnover growth are achieved.
- Hours saved each week enabling you to action what’s important.
These aren’t just concepts. They’re evidence that small businesses can make big results when they stop hustling for the sake of hustle, and start using a proven way to operate a business.
Final Thought. It’s not just talented people who help the best businesses grow. They scale out with robust systems and clear vision, empowered teams and an innovative and forward-looking strategy. The 6 Steps framework (from busyness to business ownership) is the bridge. It’s the difference between having a lot of day-to-day grind and setting up another life-giving business. Your business should bring more life to you.
The question is: are you ready to take the initial steps forward? Start now and talk to an ActionCOACH for more details or leave your information here and Coach Craig will contact you: https://forms.cloud.microsoft/r/pUFRecWpdg