Business Coach

Francois J Lubbe – The Bush Lessons Guy

Gauteng,

South Africa

Contact: 082 441 4988

Email: francoislubbe@actioncoach.com

FRANCHISE PARTNER – ACTIONCOACH BUSINESS COACHING

Business Coach | Creator of The Possibility Dynamo | Founder of The Kruger MBBA-Mastery in Business Breakthrough Acceleration | Speaker & Author

About Francois J Lubbe

See What Others Miss. Lead What Others React To. 

Most leaders focus on what’s visible — the numbers, the performance, the immediate problem in front of them.

But what’s visible is rarely what’s actually driving the result.

Francois J Lubbe, widely known as The Bush Lessons Guy, works with business owners, executives, and leadership teams to uncover the underlying dynamics shaping their results — pressure, timing, energy, decision patterns, and behaviour under uncertainty.

Because when these are misread, leaders react instead of lead.

And that’s where momentum slows… even when effort increases.

Francois helps leaders see clearly what’s really going on beneath the surface.

And once you see clearly, everything changes.

Decisions become sharper.

Action becomes more intentional.

Results become more consistent.

His perspective is shaped far beyond the boardroom.

With 23 years of corporate and executive leadership experience, 17 years in business coaching, and decades of insight from the African bush, Francois brings a unique lens to leadership and performance. In the bush, nothing stays hidden for long — movement reveals intent, tracks reveal behaviour, and terrain reveals pressure.

The same is true in business.

Through his proprietary frameworks — Bush Lessons 4 Business and The Possibility Dynamo — Francois equips leaders to:

  • See what others miss
  • Understand the real drivers behind performance
  • Make confident, high-quality decisions under pressure
  • Unlock consistent, measurable results

As a Franchise Partner with ActionCOACH, he combines globally proven systems with his own frameworks to deliver practical, results-driven transformation.

He is also the founder of The Kruger MBBA (Mastery in Business Breakthrough Acceleration) — an immersive leadership experience in the African bush, often described as “The MBA of the Wild,” where leaders develop clarity, resilience, and the confidence to navigate complexity and act decisively.

Francois is the author of Bush Lessons 4 Business – Unlocking Your Possibility, translating timeless insights from the bush into practical strategies for the boardroom. His work has been featured on DSTV’s Die Groot Ontbyt, eNCA, national radio, and leading podcasts. He regularly delivers keynote presentations to organisations seeking fresh perspective and real business results.

This isn’t just about business performance.

It’s about how you lead, how you decide, and how you show up — in business and in life.

If your business is moving… but something underneath isn’t aligned…

You’re probably closer than you think.

You may just not be seeing it clearly yet.

Credibility & Recognition

Francois has delivered more than 12,000 hours of business coaching across multiple industries and has received numerous ActionCOACH global recognitions, including:

  • Diamond Coach
  • Master Coach
  • Sales Coach of the Year
  • Global Speaker and Trainer
  • National Brand Builder

Earlier in his corporate career, Francois established the first Small Business Division for a major bank, was recognised three times as Top Regional Sales Manager nationally, and received the national Prestige Award for Leadership at executive level.

Education & Continuous Development

Francois believes that meaningful leadership begins with a commitment to lifelong learning and personal growth.

His academic background includes:

  • B.Com – University of the Free State
  • B.Com Honours – University of the Free State
  • Master of Business Leadership (MBL) – UNISA

He has also completed several international executive development programmes, including:

  • Executive Sales Development Programme – INSEAD Business School (France)
  • Strategic Leadership Programme – School of Business Leadership / Go Strategic (USA)
  • 4-Day MBA Programme – Sydney, Australia

This ongoing investment in learning reflects Francois’ belief that curiosity and continuous development are essential ingredients of meaningful success.

The Bush Perspective

Francois’ insights are not theoretical. Over 35 years exploring African wilderness areas, he has spent more than 500 days in the bush, visited 17 nature reserves, photographed 30,000+ wildlife moments, and patiently observed nature’s masterclasses in resilience, patience and strategy.

These experiences continue to shape the Wild Insights he brings into the world of business and leadership.

Personal Life

Francois values family above all, believing that true success includes nurturing meaningful relationships alongside professional achievement.  He enjoys spending quality time with his loved ones and cherishes the lessons life outside the business teaches.

He is also passionate about travelling, wildlife photography, birding, wine collecting, running, reading and cooking — pursuits that reflect his deep curiosity about the world and his commitment to living a balanced and meaningful life.

Wild Insights. Real Results.

Products and Services

StepUP

One-on-One Coaching
A more time-intensive programme designed with small business owners in mind who want to fast-track systems and results.

PowerUP

One-on-One Coaching
A highly focused growth programme for businesses with steady income and profits but need to expand a customer base, introduce a new product or open a new outlet.

FreedomUP

One-on-One Coaching
Designed with successful businesses in mind with a programme focused on creating a better lifestyle for the owner, while improving the value of the company in the marketplace.

BOOK

Bush Lessons 4 Business
“Bush Lessons 4 Business” Unlocking Your Possibility This book redefines practical leadership by merging wilderness insight with business strategy. It is becoming a go-to resource for leaders needing clarity, perspective, and renewed strategic thinking.

Finding The Roar Within

WORKSHOP
Unlock clarity, purpose, and breakthrough momentum in this powerful full-day workshop with Francois J. Lubbe. Reignite your drive, break through internal barriers, and walk away with a clear, practical action plan to lead your business—and your life—with renewed strength and possibility.

Bush Lessons @ Work

WORKSHOP
A 2-hour power breakfast workshop where nature-inspired insight meets real-world strategy. Cut through complexity, gain clarity, rethink your leadership, and walk away with practical solutions to the challenges you’re facing right now. Perfect for business owners and leaders ready for a fresh perspective and real results.

Success Stories

In The Media

The Wild Clarity Session

The Wild Clarity Session

A focused 45-minute conversation to uncover what’s really happening in your business and identify your next high-impact steps.

Ever feel like you’re running hard but going in circles? That’s exactly why The Wild Clarity Session exists — a structured, high-impact conversation that blends proven business strategies with unconventional Bush Lessons insights to uncover hidden opportunities and spark meaningful change.

This is not a casual chat. It’s a targeted exploration of your business and leadership challenges. We look at what’s working, what’s stuck, and where one new perspective could move the needle — and maybe change the whole game.

One Conversation. One Wild Insight. One Unstoppable Breakthrough.

What to Expect

During your Wild Clarity Session, you will:

  1. Pinpoint Pressure Points – Identify where your business, leadership, or team is under the most strain.
  2. Discover Hidden Opportunities – Uncover untapped potential or overlooked strategies for growth.
  3. Gain Clear Perspective – Step back and see your business with a fresh lens, guided by Bush Lessons.
  4. Define Next Steps – Leave with actionable recommendations to improve performance, leadership impact, and results

Duration: 45 minutes

Format: Virtual

Who It’s For

This session is designed for:

  • Business owners and leaders ready to move past bottlenecks.
  • Teams under pressure who need clarity and actionable insight.
  • Professionals committed to taking decisive, strategic action.

If you’re looking for vague advice or a casual chat, this session is not for you.

If you’re ready to uncover clarity and take meaningful action — this is the session for you.

Think of this as your leadership safari: together we explore the terrain of your business, uncover where risk and opportunity lie, and map out the smartest path forward.

Wild Insights. Real Results.

👉 Book your Wild Clarity Session Now

Take the leap. Let’s uncover the insight that will move the needle, sharpen your focus, and propel your business forward.

Frequently Asked Questions

ActionCOACH is the world’s number one business coaching firm. Started in 1993 by Brad Sugars, ActionCOACH is the largest business coaching company in the world with offices and business coaches from Singapore to Sydney to San Francisco. From the inception, ActionCOACH has been set up with you, the business owner in mind. As the alternative to conventional and costly consulting firms, ActionCOACH is designed to give you both short-term assistance and long-term training through its affordable and effective mentoring approach. Few companies have the experience in their field that ActionCOACH does, having worked with business owners both in group coaching sessions and one-on-one coaching programmes for more than twenty years. In all of our coaching programmes, we are focused on our exclusive business building strategies that will help you achieve the ActionCOACH definition of a business; “A commercial, profitable enterprise that works, without you.” ActionCOACH works with more than 15,000 clients every week in over 80 countries worldwide. The business owners, totaling in the hundreds of thousands, who ActionCOACH has helped over the years, can attest to the power and strength of the ActionCOACH system. Based on sales, marketing, financial and business management systems, ActionCOACH not only shows you how to increase your business revenues and profits, often quite dramatically, but also how to develop your business so that you, as the owner, can work less, relax more and enjoy business ownership, and it all starts with our coaches. Our Business Coaches have broad and deep business experience, and are fellow business owners who have invested their time, money and energy to make their own various business ventures successful. They are truly every business owner’s unreasonable friend and because of that, your success truly does determine our success.

Every great performer, whether it is an elite athlete, business legend or performing superstar, is surrounded by coaches and advisors. As the world of business moves faster and gets more competitive, it’s difficult to keep up with all the changes in your industry – in addition to running your business every day. Just like great athletes who find success by following the lead of a coach with a winning game plan, more business owners than ever before are turning to Business Coaches to help develop a winning game plan for their businesses. Why? First of all, it’s very difficult to be truly objective about yourself. A Business Coach can be objective for you, and can see the “forest for the trees.” A sports coach will make you focus on the game and will make you run more laps than you feel like. A good coach will also tell it like it is and will give you small pointers about the game and your competition. A great coach will listen and guide you to success. Likewise, a business coach will make you focus on your business and hold you accountable to the things you should do and to where you want your business to be. Your ActionCOACH will also be like your one person Board of Directors. They will help you when it comes to your marketing, your sales, your training and every other area of your business. Simply put, when you work with an ActionCOACH, they become your partner, your confidant, your mentor and most importantly, your unreasonable and best friend. This is how your ActionCOACH helps you make your dreams come true.

ActionCOACH is expert in the areas of sales, marketing, business development, business management and team building with literally hundreds of different profit building strategies, you’ll soon see how truly powerful our systemized approaches are. Because you are the expert in your business and industry, together we can apply our systems to make your business more effective. Our network of coaches all over the world and there is no type of business, industry or category that ActionCOACH hasn’t either worked with, managed, worked in or even owned that is the same or very similar to yours. Our extensive network means when you hire an ActionCOACH, you hire the full resources of the entire ActionCOACH team to find a solution for any and every challenge you may have. Imagine hiring a company with the collective knowledge of thousands of experts, in virtually every industry, in every corner of the world, ready to help you?

Your investment will depend on the size of your business and the scope of our undertaking together. Your ActionCOACH will work this out with you so it will be appropriate for your business and the goals you want to achieve. But no matter what your investment is, rest assured that it is guaranteed. Yes, ActionCOACH was the first business coaching company to guarantee that you will find your fee within the first 17 weeks of coaching, or you don’t pay a cent. That’s right, we know our coaching system is so powerful it will improve your business, or you don’t pay. It doesn’t get any simpler than that. Because of our guarantee, you won’t have to break the bank to work with an ActionCOACH. In fact, working with an ActionCOACH will bring you increased profit and revenues. You’ll find having an ActionCOACH is just like having an accountability partner, business mentor, strategic advisor and sounding board – all for one nominal investment, an investment that is guaranteed to work. Everything you do with your ActionCOACH business coach is a true investment in your future. Not only will you begin to create great results in your business, but you’ll end up with an entrepreneurial education that is second-to-none. With that knowledge, you’ll be able to repeat your business success over and over again in other ventures.

If you feel stuck, overwhelmed, or unsure of your next step – or if you’re simply ambitious and ready to accelerate your business growth, coaching could be exactly what you need. We offer a complimentary business coaching session to help you assess the opportunity and see how we can help you achieve your goals

We work with a wide range of businesses – from solo entrepreneurs and family-owned companies to larger SMEs across various industries. If you’re a business owner with a desire to grow, systemise, or scale, our coaching can make a measurable difference

  • 082 441 4988
  • francoislubbe@actioncoach.com

Get in touch with Francois Today!

    Resources

    When Everything Shifts, This Is Your Spark

    Download the Free Guide: Unlocking Your Possibility + TRACKS Tool

    A sharp, practical toolkit to restore clarity, purpose, and momentum when what used to work… doesn’t.

    You’re successful. You’re capable. But something feels off.
    This guide cuts through the noise and shows you what’s actually slowing you down—and how to ignite your next level.

    Inside, you’ll learn how to:

    • Lock into your purpose and unique strengths

    • Build real momentum with simple frameworks

    • Track the metrics that truly move your business

    The fire’s still there.


    🔥 These tools reignite it.

    Randburg