customer loyalty

Why some businesses thrive while others implode during economic downswings remains a puzzle to many entrepreneurs. Often, they mistakenly assume that all businesses must suffer through recessionary cycles. In reality, some companies are essentially recession-proof, and not necessarily because they [...]

Many entrepreneurs fall into the trap of thinking that partnering with a business coach will solve all of their business challenges. This is only partly true. Read on to find out why. Imagine you’re training for a marathon. You have [...]

Many entrepreneurs sometimes feel like their business is like a roller coaster,  despite the fact that they are delivering excellent products or services and have satisfied customers. Often, this is because they’re behaving like employees. In other words, they’re working [...]

A strategic alliance is when a company enters into a loose partnership with another business to help them both make extra profits. Here are some strategies on how to make strategic alliances work for you: Defining the market This is critical [...]