BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ActionCOACH - ECPv6.15.15//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.actioncoach.co.za
X-WR-CALDESC:Events for ActionCOACH
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Africa/Johannesburg
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0200
TZNAME:SAST
DTSTART:20250101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Africa/Johannesburg:20260904T080000
DTEND;TZID=Africa/Johannesburg:20260904T113000
DTSTAMP:20260824T143052
CREATED:20260701T082553Z
LAST-MODIFIED:20260811T084445Z
UID:10000552-1788508800-1788521400@www.actioncoach.co.za
SUMMARY:Where Are You Losing the Sale?
DESCRIPTION:You may not need more leads. You may need to lose fewer of the opportunities you already have. \nMost business owners can tell you roughly what they’re spending on marketing. \nFar fewer can tell you exactly what happens to every opportunity that marketing creates. \nHow many enquiries are from the right target market? How quickly are they contacted? How many become genuine opportunities? How many reach proposal? How many convert? \nWhy are the others lost? And importantly\, are the customers you’re winning producing the margin you need? \nWithout those answers\, it’s very easy to solve the wrong problem. \nWhen sales slow down\, marketing gets told to generate more leads. When conversion drops\, sales gets told to make more calls. When customers push back on price\, discounts creep in. \nActivity increases\, but profit doesn’t necessarily follow. \nThe opportunity is to stop looking at marketing and sales as separate activities and start looking at the complete journey your customer takes from becoming aware of you to deciding that doing business with you is worth it. \nThe way customers buy has changed. \nYour prospective customer may research you\, compare alternatives\, read your content\, ask for recommendations and form an opinion about your business long before anyone from your sales team speaks to them. \nBy the time the sales conversation happens\, marketing has already done part of the selling. \nThe question then becomes whether your salesperson continues that journey or starts an entirely different conversation. \nGood marketing should create the right opportunity. Good selling should understand the problem behind that opportunity and help the customer see the value of changing. \nWhen those pieces work together\, growth becomes considerably more predictable. \nAt 6 Steps to a Better Business\, we’ll help you find the leaks. \nWe’ll look at your sales and marketing as one revenue system and help you think differently about where your opportunities may be disappearing. \nBecause before you spend another rand trying to generate more leads\, it makes sense to know what happened to the last ones. \nBook your place at 6 Steps to a Better Business.
URL:https://www.actioncoach.co.za/event/are-you-still-building-a-business/
LOCATION:The Oyster Box Hotel\, 2 Lighthouse Road\, Umhlanga\, KwaZulu-Natal\, 4319
CATEGORIES:6-Steps,ActionCOACH iNala,Events
ATTACH;FMTTYPE=image/png:https://www.actioncoach.co.za/wp-content/uploads/2026/07/event.png
ORGANIZER;CN="ActionCOACH iNala":MAILTO:shirleypearson@actioncoach.com
END:VEVENT
END:VCALENDAR